International Paper Tone of Voice — Sustainable & Innovative

Tagline: "Rethink Paper"

Industry: Packaging

Sector: Industrial

How International Paper Communicates

International Paper communicates with a sustainable, innovative and essential voice using forward-thinking language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Rethink Paper", captures this voice. The central tension in International Paper's communication is tradition vs. innovation, which shapes every message they craft. Their mission is to providing sustainable paper and packaging.

Tone Words

International Paper's brand voice is defined by the following tone words: Sustainable, Innovative, Essential.

Communication Style

  • Language Style: Forward-thinking
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

International Paper Brand Story

International Paper is one of the world largest paper and packaging companies.

Brand Message

Sustainable packaging solutions

Brand Mission

Providing sustainable paper and packaging

Brand Positioning

Core Concept: Paper innovation

Central Tension: Tradition vs. Innovation

Frequently Asked Questions About International Paper

What is International Paper's tone of voice?

International Paper uses a sustainable, innovative, essential tone of voice. Their communication is forward-thinking, typically using command-style sentences in the present tense. Their tagline "Rethink Paper" exemplifies this voice.

How does International Paper communicate with customers?

International Paper is one of the world largest paper and packaging companies.

What is International Paper's brand message?

International Paper's core message is about Sustainable packaging solutions. Their concept "Paper innovation" drives their mission: Providing sustainable paper and packaging.

What makes International Paper's brand voice unique?

International Paper stands out through their sustainable, innovative, essential communication style. Their central brand tension — "Tradition vs. Innovation" — shapes every message they craft in the Industrial sector.

What language style does International Paper use?

International Paper uses forward-thinking language with figurative messaging. Their sentences are typically command in structure, using the present tense.