International Paper Tone of Voice — Sustainable & Innovative
Tagline: "Rethink Paper"
Industry: Packaging
Sector: Industrial
How International Paper Communicates
International Paper ties paper and packaging to rethinking a familiar material. "Rethink Paper" frames the company around sustainable, renewable paper-based products — sustainable, essential, innovative. The voice is sustainable-paper and thoughtful, selling paper as a renewable, responsible choice, positioning International Paper around producing the boxes, packaging, and paper products the world relies on while reframing paper itself as a sustainable material worth reconsidering rather than replacing.
Tone Words
International Paper's brand voice is defined by the following tone words: Sustainable, Innovative, Essential.
Communication Style
- Language Style: Sustainable-paper
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
International Paper Brand Story
International Paper is one of the world largest paper and packaging companies.
Brand Message
Sustainable packaging solutions
Brand Mission
Providing sustainable paper and packaging
Brand Positioning
Core Concept: Paper innovation
Central Tension: Tradition vs. Innovation
Frequently Asked Questions About International Paper
What is International Paper's tone of voice?
International Paper uses a sustainable, innovative, essential tone of voice. Their communication is sustainable-paper, typically using command-style sentences in the present tense. Their tagline "Rethink Paper" exemplifies this voice.
What is International Paper's brand message?
International Paper's core message: Sustainable packaging solutions Their mission: Providing sustainable paper and packaging
What is International Paper's slogan?
International Paper's slogan is "Rethink Paper". It carries their sustainable, innovative, essential voice.
What is International Paper's mission?
International Paper's mission: Providing sustainable paper and packaging
What makes International Paper's brand voice unique?
International Paper stands out through their sustainable, innovative, essential communication style. Their central brand tension, "Tradition vs. Innovation", shapes how they communicate across the Industrial sector.
What language style does International Paper use?
International Paper uses sustainable-paper language, with imaginative messaging, in command-style sentences, using the present tense.
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Compare International Paper
- International Paper vs Weyerhaeuser tone of voice
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- International Paper vs Sealed Air tone of voice
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