CNH Industrial Tone of Voice — Innovative & Agricultural

Tagline: "Breaking New Ground"

Industry: Agricultural Equipment

Sector: Industrial

How CNH Industrial Communicates

CNH Industrial ties heavy equipment to breaking new ground. "Breaking New Ground" frames the company — behind Case and New Holland — around innovative agricultural and construction machinery — innovative, agricultural, global. The voice is ag-and-construction-equipment and confident, selling equipment that pushes what is possible on farms and jobsites, positioning CNH around tractors, harvesters, and construction machines built to help farmers and builders work more productively and break new ground, literally and figuratively.

Tone Words

CNH Industrial's brand voice is defined by the following tone words: Innovative, Agricultural, Global.

Communication Style

Language Style: Ag-and-construction-equipment
Sentence Type: Statement
Tense: Present
Expression: Imaginative

CNH Industrial Brand Story

CNH Industrial is a global manufacturer of agricultural and construction equipment, trucks, buses, and specialty vehicles.

Brand Message

Equipment that feeds the world

Brand Mission

Advancing agricultural and industrial equipment

Brand Positioning

Core Concept: Agricultural innovation

Central Tension: Productivity vs. Sustainability

About CNH Industrial

CNH Industrial NV is an Italian-American multinational corporation with global headquarters in Basildon, United Kingdom, but controlled and mostly owned by the multinational investment company Exor, which in turn is controlled by the Agnelli family. Through its various businesses, CNH Industrial designs, produces, and sells agricultural machinery and construction equipment (Case IH and New Holland brand families). Present in all major markets worldwide, CNH Industrial is focused on expanding its presence in high-growth markets, including through joint ventures. In 2019 CNH Industrial employed more than 63,000 people in 67 manufacturing plants and 56 research and development centers. The company operates across 180 countries. Following the execution of the deed of demerger from CNH Industrial N.V., Iveco Group was established on 1 January 2022. CNH Industrial is listed on the New York Stock Exchange. The company is incorporated in the Netherlands. The seat of the company is in Amsterdam, Netherlands, with a principal office in London, England.

Frequently Asked Questions About CNH Industrial

What is CNH Industrial's tone of voice?

CNH Industrial uses a innovative, agricultural, global tone of voice. Their communication is ag-and-construction-equipment, typically using statement-style sentences in the present tense. Their tagline "Breaking New Ground" exemplifies this voice.

How does CNH Industrial communicate with customers?

CNH Industrial is a global manufacturer of agricultural and construction equipment, trucks, buses, and specialty vehicles.

What is CNH Industrial's brand message?

CNH Industrial's core message: Equipment that feeds the world Their mission: Advancing agricultural and industrial equipment

What is CNH Industrial's slogan?

CNH Industrial's slogan is "Breaking New Ground". It carries their innovative, agricultural, global voice.

What is CNH Industrial's mission?

CNH Industrial's mission: Advancing agricultural and industrial equipment

What makes CNH Industrial's brand voice unique?

CNH Industrial stands out through their innovative, agricultural, global communication style. Their central brand tension, "Productivity vs. Sustainability", shapes how they communicate across the Industrial sector.

What language style does CNH Industrial use?

CNH Industrial uses ag-and-construction-equipment language, with imaginative messaging, in statement-style sentences, using the present tense.