CNH Industrial Tone of Voice — Innovative & Agricultural

Tagline: "Breaking New Ground"

Industry: Agricultural Equipment

Sector: Industrial

How CNH Industrial Communicates

CNH Industrial communicates with a innovative, agricultural and global voice using corporate language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Breaking New Ground", captures this voice. The central tension in CNH Industrial's communication is productivity vs. sustainability, which shapes every message they craft. Their mission is to advancing agricultural and industrial equipment.

Tone Words

CNH Industrial's brand voice is defined by the following tone words: Innovative, Agricultural, Global.

Communication Style

  • Language Style: Corporate
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

CNH Industrial Brand Story

CNH Industrial is a global manufacturer of agricultural and construction equipment, trucks, buses, and specialty vehicles.

Brand Message

Equipment that feeds the world

Brand Mission

Advancing agricultural and industrial equipment

Brand Positioning

Core Concept: Agricultural innovation

Central Tension: Productivity vs. Sustainability

Frequently Asked Questions About CNH Industrial

What is CNH Industrial's tone of voice?

CNH Industrial uses a innovative, agricultural, global tone of voice. Their communication is corporate, typically using statement-style sentences in the present tense. Their tagline "Breaking New Ground" exemplifies this voice.

How does CNH Industrial communicate with customers?

CNH Industrial is a global manufacturer of agricultural and construction equipment, trucks, buses, and specialty vehicles.

What is CNH Industrial's brand message?

CNH Industrial's core message is about Equipment that feeds the world. Their concept "Agricultural innovation" drives their mission: Advancing agricultural and industrial equipment.

What makes CNH Industrial's brand voice unique?

CNH Industrial stands out through their innovative, agricultural, global communication style. Their central brand tension — "Productivity vs. Sustainability" — shapes every message they craft in the Industrial sector.

What language style does CNH Industrial use?

CNH Industrial uses corporate language with figurative messaging. Their sentences are typically statement in structure, using the present tense.