Holcim Tone of Voice — Sustainable & Progressive

Tagline: "Building Progress For People And The Planet"

Industry: Construction Materials

Sector: Industrial

How Holcim Communicates

Holcim ties building materials to progress for people and planet. "Building Progress For People And The Planet" frames the global company around sustainable cement, concrete, and construction solutions — sustainable, progressive, global. The voice is sustainable-building-leader and purposeful, selling building materials framed around responsibility, positioning Holcim around leading the shift toward greener construction while supplying the materials that build the homes, roads, and infrastructure the world needs.

Tone Words

Holcim's brand voice is defined by the following tone words: Sustainable, Progressive, Global.

Communication Style

Language Style: Sustainable-building-leader
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Holcim Brand Story

Holcim is a global leader in sustainable building solutions, producing cement, aggregates, and ready-mix concrete.

Brand Message

Sustainable building solutions

Brand Mission

Decarbonizing the construction industry

Brand Positioning

Core Concept: Green construction

Central Tension: Industry vs. Environment

About Holcim

Holcim is a Swiss-based global building materials and aggregates flagship division of the Holcim Group. The original company was merged on 10 July 2015 with Lafarge to form LafargeHolcim as the new company and renamed to Holcim Group in 2021. The Holcim brand remained active within the group when the merger was completed. Founded in 1912, the company expanded into France and Europe and the Middle East during the 1920s. They expanded in the Americas during the 1950s and went public in 1958. The company continued to expand in Latin America and added Asian divisions during the 1970s and 1980s. A series of mergers and buyouts made Holcim one of the two largest cement manufacturers worldwide by 2014, roughly tied with rival Lafarge. In April 2014, the two companies agreed to a US$60 billion "merger of equals". The company was the market leader in cement production in Australia, Azerbaijan, India, Slovakia, Switzerland, and Latin America.

Frequently Asked Questions About Holcim

What is Holcim's tone of voice?

Holcim uses a sustainable, progressive, global tone of voice. Their communication is sustainable-building-leader, typically using statement-style sentences in the present tense. Their tagline "Building Progress For People And The Planet" exemplifies this voice.

How does Holcim communicate with customers?

Holcim is a global leader in sustainable building solutions, producing cement, aggregates, and ready-mix concrete.

What is Holcim's brand message?

Holcim's core message: Sustainable building solutions Their mission: Decarbonizing the construction industry

What is Holcim's slogan?

Holcim's slogan is "Building Progress For People And The Planet". It carries their sustainable, progressive, global voice.

What is Holcim's mission?

Holcim's mission: Decarbonizing the construction industry

What makes Holcim's brand voice unique?

Holcim stands out through their sustainable, progressive, global communication style. Their central brand tension, "Industry vs. Environment", shapes how they communicate across the Industrial sector.

What language style does Holcim use?

Holcim uses sustainable-building-leader language, with imaginative messaging, in statement-style sentences, using the present tense.