Clean Harbors Tone of Voice — People & Technology

Tagline: "People and Technology Creating a Safer Cleaner Environment"

Industry: Environmental Services

Sector: Industrial

How Clean Harbors Communicates

Clean Harbors talks about handling the dirty, dangerous jobs safely. Its tagline ties hazardous-waste management to people, technology, and a cleaner environment — technical, responsible, earnest. The voice is remediating and steady, selling the reassurance of experts who clean up what others cannot.

Tone Words

Clean Harbors's brand voice is defined by the following tone words: People, Technology, Safe.

Communication Style

Language Style: Remediating
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Clean Harbors Brand Story

Clean Harbors is a leading hazardous waste management company.

Brand Message

Hazardous waste leader

Brand Mission

To create a safer cleaner environment

Brand Positioning

Core Concept: Safer environment

Central Tension: Dangerous vs. Safe

About Clean Harbors

Clean Harbors, Inc., headquartered in Norwell, Massachusetts, is a provider of waste management and industrial services for commercial customers, specializing in the collection, transportation, treatment and disposal of hazardous waste, but also offering services for non-hazardous waste. The company has 870 operating locations in 630 properties in the U.S. and Canada including a network of over 100 waste disposal facilities such as incinerators, landfills (seven hazardous waste landfills and two non-hazardous waste landfills), treatment, storage and disposal facilities. It also owns Safety-Kleen, the largest re-refiner and recycler of used oil in North America. In 2024, the company received 91% of its revenues in the United States and 9% of its revenues in Canada. In 2024, the company's revenues primarily came from the following industries: chemical industry (15%), manufacturing (14%), refineries (13%), automotive industry (8%), utilities (6%), base and blended oils (5%), oil and gas industry (5%), transportation (4%), government (4%) and retail (3%). The company is ranked 586th on the Fortune 500.

Frequently Asked Questions About Clean Harbors

What is Clean Harbors's tone of voice?

Clean Harbors uses a people, technology, safe tone of voice. Their communication is remediating, typically using statement-style sentences in the present tense. Their tagline "People and Technology Creating a Safer Cleaner Environment" exemplifies this voice.

What is Clean Harbors's brand message?

Clean Harbors's core message: Hazardous waste leader Their mission: To create a safer cleaner environment

What is Clean Harbors's slogan?

Clean Harbors's slogan is "People and Technology Creating a Safer Cleaner Environment". It carries their people, technology, safe voice.

What is Clean Harbors's mission?

Clean Harbors's mission: To create a safer cleaner environment

What makes Clean Harbors's brand voice unique?

Clean Harbors stands out through their people, technology, safe communication style. Their central brand tension, "Dangerous vs. Safe", shapes how they communicate across the Industrial sector.

What language style does Clean Harbors use?

Clean Harbors uses remediating language, with straightforward messaging, in statement-style sentences, using the present tense.