LyondellBasell Tone of Voice — Solutions & Everyday

Tagline: "Solutions for Everyday Life"

Industry: Chemicals

Sector: Industrial

How LyondellBasell Communicates

LyondellBasell ties chemicals and plastics to the products of everyday life. "Solutions for Everyday Life" frames the company around making the plastics and materials found in countless ordinary things — solutions-oriented, everyday, practical. The voice is everyday-plastics and grounded, selling the unseen ubiquity of its materials, positioning LyondellBasell around being behind the packaging, parts, and products people use every day without ever thinking about where the raw materials came from.

Tone Words

LyondellBasell's brand voice is defined by the following tone words: Solutions, Everyday, Practical.

Communication Style

Language Style: Everyday-plastics
Sentence Type: Statement
Tense: Present
Expression: Straightforward

LyondellBasell Brand Story

LyondellBasell is one of the largest plastics, chemicals and refining companies.

Brand Message

Plastics and chemicals for life

Brand Mission

To be a leader in the global chemical industry

Brand Positioning

Core Concept: Everyday solutions

Central Tension: Complex vs. Simple

About LyondellBasell

LyondellBasell Industries N.V. is an American multinational chemical company, incorporated in the Netherlands with U.S. operations headquartered in Houston, Texas and offices in London, UK. The company is the largest licensor of polyethylene and polypropylene technologies. It also produces ethylene, propylene, polyolefins, and oxyfuels. LyondellBasell was formed in December 2007 by the acquisition of Lyondell Chemical Company by Basell Polyolefins for $12.7 billion. As of 2016, Lyondell was the third largest independent chemical manufacturer in the United States. LyondellBasell's global headquarters is located in Williams Tower in Houston, Texas.

Frequently Asked Questions About LyondellBasell

What is LyondellBasell's tone of voice?

LyondellBasell uses a solutions, everyday, practical tone of voice. Their communication is everyday-plastics, typically using statement-style sentences in the present tense. Their tagline "Solutions for Everyday Life" exemplifies this voice.

What is LyondellBasell's brand message?

LyondellBasell's core message: Plastics and chemicals for life Their mission: To be a leader in the global chemical industry

What is LyondellBasell's slogan?

LyondellBasell's slogan is "Solutions for Everyday Life". It carries their solutions, everyday, practical voice.

What is LyondellBasell's mission?

LyondellBasell's mission: To be a leader in the global chemical industry

What makes LyondellBasell's brand voice unique?

LyondellBasell stands out through their solutions, everyday, practical communication style. Their central brand tension, "Complex vs. Simple", shapes how they communicate across the Industrial sector.

What language style does LyondellBasell use?

LyondellBasell uses everyday-plastics language, with straightforward messaging, in statement-style sentences, using the present tense.