Leidos Tone of Voice — Smart & Innovative

Tagline: "Making Smart Smarter"

Industry: IT Services

Sector: Industrial

How Leidos Communicates

Leidos frames its tech as an upgrade to already-smart systems. "Making Smart Smarter" positions it behind defense, intelligence, and science — advanced, technical, confident. The voice is sharpening and precise, selling incremental brilliance layered on top of expertise.

Tone Words

Leidos's brand voice is defined by the following tone words: Smart, Innovative, Advanced.

Communication Style

Language Style: Sharpening
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Leidos Brand Story

Leidos provides IT, engineering and science solutions for government and commercial customers.

Brand Message

Technology solutions for defense and civilian

Brand Mission

To make the world safer, healthier, and more efficient

Brand Positioning

Core Concept: Enhanced intelligence

Central Tension: Smart vs. Smarter

About Leidos

Leidos Holdings, Inc. is an American defense, aviation, information technology, and biomedical research company headquartered in Reston, Virginia, that provides scientific, engineering, systems integration, and technical services. Founded as Science Applications International Corporation (SAIC), Leidos merged with Lockheed Martin's IT sector, Information Systems & Global Solutions (Lockheed Martin IS&GS), in August 2016 to create the defense industry’s largest IT services provider. The Leidos-Lockheed Martin merger is one of the biggest transactions thus far in the consolidation of the defense sector. Leidos contracts extensively with the Department of Defense, the Department of Homeland Security, and the Intelligence Community, as well as other U.S. government agencies and select commercial markets.

Frequently Asked Questions About Leidos

What is Leidos's tone of voice?

Leidos uses a smart, innovative, advanced tone of voice. Their communication is sharpening, typically using statement-style sentences in the present tense. Their tagline "Making Smart Smarter" exemplifies this voice.

How does Leidos communicate with customers?

Leidos provides IT, engineering and science solutions for government and commercial customers.

What is Leidos's brand message?

Leidos's core message: Technology solutions for defense and civilian Their mission: To make the world safer, healthier, and more efficient

What is Leidos's slogan?

Leidos's slogan is "Making Smart Smarter". It carries their smart, innovative, advanced voice.

What is Leidos's mission?

Leidos's mission: To make the world safer, healthier, and more efficient

What makes Leidos's brand voice unique?

Leidos stands out through their smart, innovative, advanced communication style. Their central brand tension, "Smart vs. Smarter", shapes how they communicate across the Industrial sector.

What language style does Leidos use?

Leidos uses sharpening language, with imaginative messaging, in statement-style sentences, using the present tense.