Leidos Tone of Voice — Smart & Innovative

Tagline: "Making Smart Smarter"

Industry: IT Services

Sector: Industrial

How Leidos Communicates

Leidos communicates with a smart, innovative and advanced voice using intelligent language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Making Smart Smarter", captures this voice. The central tension in Leidos's communication is smart vs. smarter, which shapes every message they craft. Their mission is to make the world safer, healthier, and more efficient.

Tone Words

Leidos's brand voice is defined by the following tone words: Smart, Innovative, Advanced.

Communication Style

  • Language Style: Intelligent
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Leidos Brand Story

Leidos provides IT, engineering and science solutions for government and commercial customers.

Brand Message

Technology solutions for defense and civilian

Brand Mission

To make the world safer, healthier, and more efficient

Brand Positioning

Core Concept: Enhanced intelligence

Central Tension: Smart vs. Smarter

Frequently Asked Questions About Leidos

What is Leidos's tone of voice?

Leidos uses a smart, innovative, advanced tone of voice. Their communication is intelligent, typically using statement-style sentences in the present tense. Their tagline "Making Smart Smarter" exemplifies this voice.

How does Leidos communicate with customers?

Leidos provides IT, engineering and science solutions for government and commercial customers.

What is Leidos's brand message?

Leidos's core message is about Technology solutions for defense and civilian. Their concept "Enhanced intelligence" drives their mission: To make the world safer, healthier, and more efficient.

What makes Leidos's brand voice unique?

Leidos stands out through their smart, innovative, advanced communication style. Their central brand tension — "Smart vs. Smarter" — shapes every message they craft in the Industrial sector.

What language style does Leidos use?

Leidos uses intelligent language with figurative messaging. Their sentences are typically statement in structure, using the present tense.