Always Tone of Voice — Empowering & Bold
Tagline: "Like A Girl"
Industry: Feminine Care
Sector: Consumer Goods
How Always Communicates
Always communicates with a empowering and bold voice using bold language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Like A Girl", captures this voice. The central tension in Always's communication is stereotype vs. empowerment, which shapes every message they craft. Their mission is to champion confidence in girls.
Tone Words
Always's brand voice is defined by the following tone words: Empowering, Bold.
Communication Style
- Language Style: Bold
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Always Brand Story
Always transformed its brand with the Like A Girl campaign, turning a phrase used as an insult into an empowering statement. The brand connects period protection to female empowerment.
Brand Message
Redefining what it means to be a girl
Brand Mission
Champion confidence in girls
Brand Positioning
Core Concept: Female Empowerment
Central Tension: Stereotype vs. Empowerment
Frequently Asked Questions About Always
What is Always's tone of voice?
Always uses a empowering, bold tone of voice. Their communication is bold, typically using statement-style sentences in the present tense. Their tagline "Like A Girl" exemplifies this voice.
How does Always communicate with customers?
Always transformed its brand with the Like A Girl campaign, turning a phrase used as an insult into an empowering statement. The brand connects period protection to female empowerment.
What is Always's brand message?
Always's core message is about Redefining what it means to be a girl. Their concept "Female Empowerment" drives their mission: Champion confidence in girls.
What makes Always's brand voice unique?
Always stands out through their empowering, bold communication style. Their central brand tension — "Stereotype vs. Empowerment" — shapes every message they craft in the Consumer Goods sector.
What language style does Always use?
Always uses bold language with figurative messaging. Their sentences are typically statement in structure, using the present tense.