Air Products Tone of Voice — Purpose & Results

Tagline: "Higher Purpose. Greater Results."

Industry: Industrial Gases

Sector: Industrial

How Air Products Communicates

Air Products communicates with a purpose, results and higher voice using aspirational language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Higher Purpose. Greater Results.", captures this voice. The central tension in Air Products's communication is ordinary vs. greater, which shapes every message they craft. Their mission is to bring people together to reimagine whats possible.

Tone Words

Air Products's brand voice is defined by the following tone words: Purpose, Results, Higher.

Communication Style

  • Language Style: Aspirational
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Air Products Brand Story

Air Products provides industrial gases and related equipment globally.

Brand Message

Industrial gas solutions

Brand Mission

To bring people together to reimagine whats possible

Brand Positioning

Core Concept: Purpose and results

Central Tension: Ordinary vs. Greater

Frequently Asked Questions About Air Products

What is Air Products's tone of voice?

Air Products uses a purpose, results, higher tone of voice. Their communication is aspirational, typically using statement-style sentences in the present tense. Their tagline "Higher Purpose. Greater Results." exemplifies this voice.

How does Air Products communicate with customers?

Air Products provides industrial gases and related equipment globally.

What is Air Products's brand message?

Air Products's core message is about Industrial gas solutions. Their concept "Purpose and results" drives their mission: To bring people together to reimagine whats possible.

What makes Air Products's brand voice unique?

Air Products stands out through their purpose, results, higher communication style. Their central brand tension — "Ordinary vs. Greater" — shapes every message they craft in the Industrial sector.

What language style does Air Products use?

Air Products uses aspirational language with figurative messaging. Their sentences are typically statement in structure, using the present tense.