Air Liquide Tone of Voice — Creative & Life

Tagline: "Creative Oxygen for Business and Life"

Industry: Industrial Gases

Sector: Industrial

How Air Liquide Communicates

Air Liquide ties industrial gases to the breath of both industry and life. "Creative Oxygen for Business and Life" frames the invisible molecules it supplies as essential and enabling — technical, essential, purposeful. The voice is life-supporting and steady, selling the unseen chemistry behind hospitals, factories, and daily living.

Tone Words

Air Liquide's brand voice is defined by the following tone words: Creative, Life, Essential.

Communication Style

Language Style: Life-supporting
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Air Liquide Brand Story

Air Liquide provides gases, technologies and services for industry and healthcare.

Brand Message

Gases for life and industry

Brand Mission

To serve industry, health and the environment

Brand Positioning

Core Concept: Creative essential

Central Tension: Mundane vs. Creative

About Air Liquide

Air Liquide S.A. ( AIR lih-KEED, French: [ɛːʁ likid]; literally "liquid air") is a French multinational company which supplies industrial gases and services to various industries including medical, chemical and electronic manufacturers. Founded in 1902, Air Liquide is the second largest global supplier of industrial gases by revenues (after Linde plc) and has operations in over 70 countries. The company's headquarters are in the 7th arrondissement of Paris. It also has major offices in Japan, Houston, Newark, Delaware, New Delhi, Frankfurt, Shanghai and Dubai. The company's research and development (R&D) targets the creation of industrial gases, and gases that are used in products such as healthcare items, electronic chips, foods, and chemicals. The major R&D groups within Air Liquide focus on analysis, bioresources (foods and chemicals), combustion, membranes, modeling, and the production of hydrogen (H2) gas. Air Liquide owned the patent for Aqua-Lung until it expired.

Frequently Asked Questions About Air Liquide

What is Air Liquide's tone of voice?

Air Liquide uses a creative, life, essential tone of voice. Their communication is life-supporting, typically using statement-style sentences in the present tense. Their tagline "Creative Oxygen for Business and Life" exemplifies this voice.

How does Air Liquide communicate with customers?

Air Liquide provides gases, technologies and services for industry and healthcare.

What is Air Liquide's brand message?

Air Liquide's core message: Gases for life and industry Their mission: To serve industry, health and the environment

What is Air Liquide's slogan?

Air Liquide's slogan is "Creative Oxygen for Business and Life". It carries their creative, life, essential voice.

What is Air Liquide's mission?

Air Liquide's mission: To serve industry, health and the environment

What makes Air Liquide's brand voice unique?

Air Liquide stands out through their creative, life, essential communication style. Their central brand tension, "Mundane vs. Creative", shapes how they communicate across the Industrial sector.

What language style does Air Liquide use?

Air Liquide uses life-supporting language, with imaginative messaging, in statement-style sentences, using the present tense.