Top Bold Consumer Goods Brands

The top 8 bold consumer goods brands analyzed by Tonelab. These brands use a distinctly bold tone of voice in their consumer goods communications.

Ranked List

  1. 1. Henkel — "Dare to make an impact"
  2. 2. Great Jones — "Cook Like You Mean It"
  3. 3. Always — "Like A Girl"
  4. 4. Old Spice — "Smell Like A Man Man"
  5. 5. Revlon — "Live Boldly"
  6. 6. Urban Decay — "Beauty With An Edge"
  7. 7. Sharpie — "Make Your Mark"
  8. 8. Steve Madden — "Walk This Way"