RH Tone of Voice — Luxury & Curated

Tagline: "The Gallery For Living"

Industry: Home Furnishings

Sector: Retail

How RH Communicates

RH (Restoration Hardware) ties home furnishings to gallery-level luxury. "The Gallery For Living" frames the brand around grand, high-end furniture displayed like art in vast, museum-like showrooms — luxury, curated, aspirational. The voice is luxury-home-gallery and lofty, selling the home as a curated statement of taste and wealth, positioning RH around opulent, oversized pieces and an elevated, gallery-style experience that treats furnishing a home as collecting fine design.

Tone Words

RH's brand voice is defined by the following tone words: Luxury, Curated.

Communication Style

Language Style: Luxury-home-gallery
Sentence Type: Statement
Tense: Present
Expression: Imaginative

RH Brand Story

RH transformed from hardware store to luxury home brand. Gallery-style stores and design hotels create lifestyle aspiration.

Brand Message

Luxury home as art gallery

Brand Mission

Curate the finest products for home

Brand Positioning

Core Concept: Luxury Living Gallery

Central Tension: Furniture Store vs. Gallery

About RH

RH (formerly Restoration Hardware) is an upscale American home-furnishings company headquartered in Corte Madera, California. The company sells its merchandise through its retail stores, catalog, and online. As of August 2018, the company operated a total of 70 galleries, 18 full-line design galleries, and 3 baby-and-child galleries. The company also has 36 outlet stores in the United States and Canada.

Frequently Asked Questions About RH

What is RH's tone of voice?

RH uses a luxury, curated tone of voice. Their communication is luxury-home-gallery, typically using statement-style sentences in the present tense. Their tagline "The Gallery For Living" exemplifies this voice.

How does RH communicate with customers?

RH transformed from hardware store to luxury home brand. Gallery-style stores and design hotels create lifestyle aspiration.

What is RH's brand message?

RH's core message: Luxury home as art gallery Their mission: Curate the finest products for home

What is RH's slogan?

RH's slogan is "The Gallery For Living". It carries their luxury, curated voice.

What is RH's mission?

RH's mission: Curate the finest products for home

What makes RH's brand voice unique?

RH stands out through their luxury, curated communication style. Their central brand tension, "Furniture Store vs. Gallery", shapes how they communicate across the Retail sector.

What language style does RH use?

RH uses luxury-home-gallery language, with imaginative messaging, in statement-style sentences, using the present tense.