At Home Tone of Voice — Low & Prices
Tagline: "Where Low Prices Come Home"
Industry: Home Decor
Sector: Retail
How At Home Communicates
At Home communicates with a low, prices and home voice using homey language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Where Low Prices Come Home", captures this voice. The central tension in At Home's communication is high vs. low prices, which shapes every message they craft. Their mission is to be the leading home decor superstore.
Tone Words
At Home's brand voice is defined by the following tone words: Low, Prices, Home.
Communication Style
- Language Style: Homey
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
At Home Brand Story
At Home is a home decor superstore with huge selection.
Brand Message
Home decor superstore
Brand Mission
To be the leading home decor superstore
Brand Positioning
Core Concept: Home prices
Central Tension: High vs. Low Prices
Frequently Asked Questions About At Home
What is At Home's tone of voice?
At Home uses a low, prices, home tone of voice. Their communication is homey, typically using statement-style sentences in the present tense. Their tagline "Where Low Prices Come Home" exemplifies this voice.
How does At Home communicate with customers?
At Home is a home decor superstore with huge selection.
What is At Home's brand message?
At Home's core message is about Home decor superstore. Their concept "Home prices" drives their mission: To be the leading home decor superstore.
What makes At Home's brand voice unique?
At Home stands out through their low, prices, home communication style. Their central brand tension — "High vs. Low Prices" — shapes every message they craft in the Retail sector.
What language style does At Home use?
At Home uses homey language with figurative messaging. Their sentences are typically statement in structure, using the present tense.