At Home Tone of Voice — Low & Prices

Tagline: "Where Low Prices Come Home"

Industry: Home Decor

Sector: Retail

How At Home Communicates

At Home ties home décor to a vast, low-priced superstore. "Where Low Prices Come Home" frames the retailer around an enormous selection of affordable home furnishings and décor under one roof — big, value, home-focused. The voice is home-decor-superstore and welcoming, selling the appeal of endless choice at low prices, positioning At Home around being a giant, one-stop destination where shoppers can decorate every room without breaking the budget.

Tone Words

At Home's brand voice is defined by the following tone words: Low, Prices, Home.

Communication Style

  • Language Style: Home-decor-superstore
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Imaginative

At Home Brand Story

At Home is a home decor superstore with huge selection.

Brand Message

Home decor superstore

Brand Mission

To be the leading home decor superstore

Brand Positioning

Core Concept: Home prices

Central Tension: High vs. Low Prices

Frequently Asked Questions About At Home

What is At Home's tone of voice?

At Home uses a low, prices, home tone of voice. Their communication is home-decor-superstore, typically using statement-style sentences in the present tense. Their tagline "Where Low Prices Come Home" exemplifies this voice.

What is At Home's brand message?

At Home's core message: Home decor superstore Their mission: To be the leading home decor superstore

What is At Home's slogan?

At Home's slogan is "Where Low Prices Come Home". It carries their low, prices, home voice.

What is At Home's mission?

At Home's mission: To be the leading home decor superstore

What makes At Home's brand voice unique?

At Home stands out through their low, prices, home communication style. Their central brand tension, "High vs. Low Prices", shapes how they communicate across the Retail sector.

What language style does At Home use?

At Home uses home-decor-superstore language, with imaginative messaging, in statement-style sentences, using the present tense.

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