At Home Tone of Voice — Low & Prices

Tagline: "Where Low Prices Come Home"

Industry: Home Decor

Sector: Retail

How At Home Communicates

At Home communicates with a low, prices and home voice using homey language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Where Low Prices Come Home", captures this voice. The central tension in At Home's communication is high vs. low prices, which shapes every message they craft. Their mission is to be the leading home decor superstore.

Tone Words

At Home's brand voice is defined by the following tone words: Low, Prices, Home.

Communication Style

Language Style: Homey
Sentence Type: Statement
Tense: Present
Expression: Figurative

At Home Brand Story

At Home is a home decor superstore with huge selection.

Brand Message

Home decor superstore

Brand Mission

To be the leading home decor superstore

Brand Positioning

Core Concept: Home prices

Central Tension: High vs. Low Prices

Frequently Asked Questions About At Home

What is At Home's tone of voice?

At Home uses a low, prices, home tone of voice. Their communication is homey, typically using statement-style sentences in the present tense. Their tagline "Where Low Prices Come Home" exemplifies this voice.

What is At Home's brand message?

At Home's core message: Home decor superstore Their mission: To be the leading home decor superstore

What is At Home's slogan?

At Home's slogan is "Where Low Prices Come Home". It carries their low, prices, home voice.

What is At Home's mission?

At Home's mission: To be the leading home decor superstore

What makes At Home's brand voice unique?

At Home stands out through their low, prices, home communication style. Their central brand tension, "High vs. Low Prices", shapes how they communicate across the Retail sector.

What language style does At Home use?

At Home uses homey language, with figurative messaging, in statement-style sentences, using the present tense.