Neiman Marcus Tone of Voice — Luxury & Curated

Tagline: "The Art of Living"

Industry: Department Stores

Sector: Retail

How Neiman Marcus Communicates

Neiman Marcus ties retail to elevated American luxury. "The Art of Living" frames the department store around curated designer fashion, beauty, and a refined lifestyle — luxurious, curated, American. The voice is american-luxury-retail and polished, selling luxury as a way of life, positioning Neiman Marcus around a carefully-chosen selection of high-end brands and an elevated shopping experience, framed as helping affluent customers not just buy things but cultivate the art of living well.

Tone Words

Neiman Marcus's brand voice is defined by the following tone words: Luxury, Curated, American.

Communication Style

Language Style: American-luxury-retail
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Neiman Marcus Brand Story

Neiman Marcus represents excellence in department stores. "The Art of Living" captures the brand's luxury, curated, american approach to their craft.

Brand Message

The Art of Living

Brand Mission

Deliver excellence in department stores

Brand Positioning

Core Concept: Luxury Department Stores

Central Tension: Ordinary vs. Exceptional

About Neiman Marcus

Neiman Marcus is an American upmarket department store chain founded in 1907 in Dallas, Texas by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Abraham Lincoln Neiman. The company is known for its luxury merchandise, including its annual offerings for the holiday season, inclusive of its Fantasy gifts. It was owned by the Neiman Marcus Group from 1987 to 2024, which also included Bergdorf Goodman and the clearance outlet Neiman Marcus Last Call, among others. In 2024 it was acquired by Saks Global. As of 2025 Neiman Marcus had 36 stores throughout the United States.

Frequently Asked Questions About Neiman Marcus

What is Neiman Marcus's tone of voice?

Neiman Marcus uses a luxury, curated, american tone of voice. Their communication is american-luxury-retail, typically using statement-style sentences in the present tense. Their tagline "The Art of Living" exemplifies this voice.

How does Neiman Marcus communicate with customers?

Neiman Marcus represents excellence in department stores. "The Art of Living" captures the brand's luxury, curated, american approach to their craft.

What is Neiman Marcus's brand message?

Neiman Marcus's core message: The Art of Living Their mission: Deliver excellence in department stores

What is Neiman Marcus's slogan?

Neiman Marcus's slogan is "The Art of Living". It carries their luxury, curated, american voice.

What is Neiman Marcus's mission?

Neiman Marcus's mission: Deliver excellence in department stores

What makes Neiman Marcus's brand voice unique?

Neiman Marcus stands out through their luxury, curated, american communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Retail sector.

What language style does Neiman Marcus use?

Neiman Marcus uses american-luxury-retail language, with imaginative messaging, in statement-style sentences, using the present tense.