Tesco Tone of Voice — Practical & Value-first
Tagline: "Great value groceries and more."
Industry: Retail
Sector: Retail
How Tesco Communicates
Tesco writes value-first and everyday. “Welcome to Tesco online. Discover great value groceries, plus clothing, recipes, bank.” The voice is supermarket-value and practical, selling affordable weekly shopping to UK households.
Tone Words
Tesco's brand voice is defined by the following tone words: Practical, Value-first, Everyday, British.
Communication Style
- Language Style: Supermarket-value
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
Tesco Brand Story
Tesco writes value-first and everyday. “Welcome to Tesco online. Discover great value groceries, plus clothing, recipes, bank.” The voice is supermarket-value and practical, selling affordable weekly shopping to UK households.
Brand Message
Great value groceries, plus clothing, recipes and banking, from the UK’s biggest supermarket.
Brand Positioning
Core Concept: Supermarket-value
Frequently Asked Questions About Tesco
What is Tesco's tone of voice?
Tesco uses a practical, value-first, everyday tone of voice. Their communication is supermarket-value, typically using statement-style sentences in the present tense. Their tagline "Great value groceries and more." exemplifies this voice.
How does Tesco communicate with customers?
Tesco writes value-first and everyday. “Welcome to Tesco online. Discover great value groceries, plus clothing, recipes, bank.” The voice is supermarket-value and practical, selling affordable weekly shopping to UK households.
What is Tesco's brand message?
Tesco's core message: Great value groceries, plus clothing, recipes and banking, from the UK’s biggest supermarket.
What is Tesco's slogan?
Tesco's slogan is "Great value groceries and more.". It carries their practical, value-first, everyday voice.
What language style does Tesco use?
Tesco uses supermarket-value language, with straightforward messaging, in statement-style sentences, using the present tense.
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