24S Tone of Voice — Parisian & LVMH

Tagline: "The Best of Paris Fashion"

Industry: E-commerce

Sector: Retail

How 24S Communicates

24S ties online shopping to the best of Paris fashion. "The Best of Paris Fashion" frames the LVMH-owned e-boutique around a curated edit of luxury brands with a Parisian eye — Parisian, curated, luxurious. The voice is paris-fashion-online and chic, selling French taste delivered worldwide, positioning 24S around bringing the style and selection of Paris’s best boutiques online, an expertly-curated destination for luxury fashion chosen with the sensibility of the city that defines it.

Tone Words

24S's brand voice is defined by the following tone words: Parisian, LVMH, Curated.

Communication Style

Language Style: Paris-fashion-online
Sentence Type: Statement
Tense: Present
Expression: Imaginative

24S Brand Story

24S represents excellence in e-commerce. "The Best of Paris Fashion" captures the brand's parisian, lvmh, curated approach to their craft.

Brand Message

The Best of Paris Fashion

Brand Mission

Deliver excellence in e-commerce

Brand Positioning

Core Concept: Parisian E-commerce

Central Tension: Ordinary vs. Exceptional

About 24S

24S (formerly known as 24 Sèvres) is a French e-commerce luxury fashion company that went live on 6 June 2017. The site was launched by LVMH as an online equivalent to Le Bon Marché, a department store the company had acquired in 1984.

Frequently Asked Questions About 24S

What is 24S's tone of voice?

24S uses a parisian, lvmh, curated tone of voice. Their communication is paris-fashion-online, typically using statement-style sentences in the present tense. Their tagline "The Best of Paris Fashion" exemplifies this voice.

How does 24S communicate with customers?

24S represents excellence in e-commerce. "The Best of Paris Fashion" captures the brand's parisian, lvmh, curated approach to their craft.

What is 24S's brand message?

24S's core message: The Best of Paris Fashion Their mission: Deliver excellence in e-commerce

What is 24S's slogan?

24S's slogan is "The Best of Paris Fashion". It carries their parisian, lvmh, curated voice.

What is 24S's mission?

24S's mission: Deliver excellence in e-commerce

What makes 24S's brand voice unique?

24S stands out through their parisian, lvmh, curated communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Retail sector.

What language style does 24S use?

24S uses paris-fashion-online language, with imaginative messaging, in statement-style sentences, using the present tense.