John Lewis Tone of Voice — Heritage & Quality
Tagline: "Never knowingly undersold."
Industry: Retail
Sector: Retail
How John Lewis Communicates
John Lewis writes heritage and quality-proud. Its famous line is “Never Knowingly Undersold,” a store “proudly shaping British life for over 150 years.” The voice is british-department-store and trusted, selling considered quality across home, fashion and tech.
Tone Words
John Lewis's brand voice is defined by the following tone words: Heritage, Quality, Trusted, Warm.
Communication Style
- Language Style: British-department-store
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
John Lewis Brand Story
John Lewis writes heritage and quality-proud. Its famous line is “Never Knowingly Undersold,” a store “proudly shaping British life for over 150 years.” The voice is british-department-store and trusted, selling considered quality across home, fashion and tech.
Brand Message
A quality department store “proudly shaping British life for over 150 years.”
Brand Positioning
Core Concept: British-department-store
Frequently Asked Questions About John Lewis
What is John Lewis's tone of voice?
John Lewis uses a heritage, quality, trusted tone of voice. Their communication is british-department-store, typically using statement-style sentences in the present tense. Their tagline "Never knowingly undersold." exemplifies this voice.
How does John Lewis communicate with customers?
John Lewis writes heritage and quality-proud. Its famous line is “Never Knowingly Undersold,” a store “proudly shaping British life for over 150 years.” The voice is british-department-store and trusted, selling considered quality across home, fashion and tech.
What is John Lewis's brand message?
John Lewis's core message: A quality department store “proudly shaping British life for over 150 years.”
What is John Lewis's slogan?
John Lewis's slogan is "Never knowingly undersold.". It carries their heritage, quality, trusted voice.
What language style does John Lewis use?
John Lewis uses british-department-store language, with straightforward messaging, in statement-style sentences, using the present tense.
More Retail brand voices
- PetSmart tone of voice
- Tesco tone of voice
- IKEA tone of voice
- Fiverr tone of voice
- Upwork tone of voice
- Houzz tone of voice
- Petco tone of voice
- StockX tone of voice
- GOAT tone of voice
- Flight Club tone of voice
- Walmart tone of voice
- Costco tone of voice
- Target tone of voice
- Home Depot tone of voice
- Publix tone of voice
- Dollar General tone of voice
- Kroger tone of voice
- Noon tone of voice
- The Dubai Mall tone of voice
- Gorillas tone of voice
- Getir tone of voice
- Faire tone of voice
- Staples tone of voice
- Office Depot tone of voice