Burlington Tone of Voice — More & Less

Tagline: "More for Less Every Day"

Industry: Discount Retail

Sector: Retail

How Burlington Communicates

Burlington communicates with a more, less and everyday voice using value language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "More for Less Every Day", captures this voice. The central tension in Burlington's communication is more vs. less, which shapes every message they craft. Their mission is to be the off-price destination of choice for our customers.

Tone Words

Burlington's brand voice is defined by the following tone words: More, Less, Everyday.

Communication Style

Language Style: Value
Sentence Type: Statement
Tense: Present
Expression: Literal

Burlington Brand Story

Burlington sells branded apparel and home goods at discount prices.

Brand Message

Off-price retailer

Brand Mission

To be the off-price destination of choice for our customers

Brand Positioning

Core Concept: Daily value

Central Tension: More vs. Less

Frequently Asked Questions About Burlington

What is Burlington's tone of voice?

Burlington uses a more, less, everyday tone of voice. Their communication is value, typically using statement-style sentences in the present tense. Their tagline "More for Less Every Day" exemplifies this voice.

What is Burlington's brand message?

Burlington's core message: Off-price retailer Their mission: To be the off-price destination of choice for our customers

What is Burlington's slogan?

Burlington's slogan is "More for Less Every Day". It carries their more, less, everyday voice.

What is Burlington's mission?

Burlington's mission: To be the off-price destination of choice for our customers

What makes Burlington's brand voice unique?

Burlington stands out through their more, less, everyday communication style. Their central brand tension, "More vs. Less", shapes how they communicate across the Retail sector.

What language style does Burlington use?

Burlington uses value language, with literal messaging, in statement-style sentences, using the present tense.