Sur La Table Tone of Voice — Passionate & Expert

Tagline: "Cook With Passion"

Industry: Kitchenware

Sector: Retail

How Sur La Table Communicates

Sur La Table communicates with a passionate and expert voice using enthusiastic language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Cook With Passion", captures this voice. The central tension in Sur La Table's communication is products vs. experience, which shapes every message they craft. Their mission is to inspire cooks at every level.

Tone Words

Sur La Table's brand voice is defined by the following tone words: Passionate, Expert.

Communication Style

Language Style: Enthusiastic
Sentence Type: Command
Tense: Present
Expression: Figurative

Sur La Table Brand Story

Sur La Table combines premium cookware with cooking classes. The brand creates a community around culinary passion.

Brand Message

Tools and education for home cooks

Brand Mission

Inspire cooks at every level

Brand Positioning

Core Concept: Cooking Education

Central Tension: Products vs. Experience

About Sur La Table

Sur La Table, Inc. (French: [syʁ la tabl]) is a privately held retail company based in Seattle, Washington, that sells kitchenware including cookware, cutlery, cooks' tools, small electrics, tabletop and linens, bakeware, glassware and bar, housewares, food, and outdoor products. As of October 2018, Sur La Table sold products in 184 stores in 32 states across the United States, as well as through their website and catalogs. Cooking classes are available in over 80 stores. Sur La Table has a blog, A Sharp Knife & Salt, that focuses on food, chefs, restaurants and products. Many of the company's stores offer culinary classes with plans to include a kitchen in every new store. The company's corporate headquarters is located in Seattle's Georgetown neighborhood. In French, sur la table means on the table. French pronunciation: [syʁ la tabl]

Frequently Asked Questions About Sur La Table

What is Sur La Table's tone of voice?

Sur La Table uses a passionate, expert tone of voice. Their communication is enthusiastic, typically using command-style sentences in the present tense. Their tagline "Cook With Passion" exemplifies this voice.

How does Sur La Table communicate with customers?

Sur La Table combines premium cookware with cooking classes. The brand creates a community around culinary passion.

What is Sur La Table's brand message?

Sur La Table's core message: Tools and education for home cooks Their mission: Inspire cooks at every level

What is Sur La Table's slogan?

Sur La Table's slogan is "Cook With Passion". It carries their passionate, expert voice.

What is Sur La Table's mission?

Sur La Table's mission: Inspire cooks at every level

What makes Sur La Table's brand voice unique?

Sur La Table stands out through their passionate, expert communication style. Their central brand tension, "Products vs. Experience", shapes how they communicate across the Retail sector.

What language style does Sur La Table use?

Sur La Table uses enthusiastic language, with figurative messaging, in command-style sentences, using the present tense.