Gillette Tone of Voice — Aspirational & Masculine

Tagline: "The Best A Man Can Get"

Industry: Personal Care

Sector: Consumer Goods

How Gillette Communicates

Gillette communicates with a aspirational and masculine voice using aspirational language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "The Best A Man Can Get", captures this voice. The central tension in Gillette's communication is traditional vs. modern masculinity, which shapes every message they craft. Their mission is to help men achieve their best every day.

Tone Words

Gillette's brand voice is defined by the following tone words: Aspirational, Masculine.

Communication Style

  • Language Style: Aspirational
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Gillette Brand Story

Gillette has defined mens grooming for over a century. The iconic tagline challenges men to strive for excellence while the brand continues innovating in razor technology.

Brand Message

Superior grooming for men who strive

Brand Mission

Help men achieve their best every day

Brand Positioning

Core Concept: Male Excellence

Central Tension: Traditional vs. Modern Masculinity

Frequently Asked Questions About Gillette

What is Gillette's tone of voice?

Gillette uses a aspirational, masculine tone of voice. Their communication is aspirational, typically using statement-style sentences in the present tense. Their tagline "The Best A Man Can Get" exemplifies this voice.

How does Gillette communicate with customers?

Gillette has defined mens grooming for over a century. The iconic tagline challenges men to strive for excellence while the brand continues innovating in razor technology.

What is Gillette's brand message?

Gillette's core message is about Superior grooming for men who strive. Their concept "Male Excellence" drives their mission: Help men achieve their best every day.

What makes Gillette's brand voice unique?

Gillette stands out through their aspirational, masculine communication style. Their central brand tension — "Traditional vs. Modern Masculinity" — shapes every message they craft in the Consumer Goods sector.

What language style does Gillette use?

Gillette uses aspirational language with figurative messaging. Their sentences are typically statement in structure, using the present tense.