Franklin Templeton Tone of Voice — Together & Better
Tagline: "Together Were Better"
Industry: Asset Management
Sector: Finance
How Franklin Templeton Communicates
Franklin Templeton ties global investment management to partnership. "Together We’re Better" frames the asset manager around collaboration between the firm and its clients — global, steady, measured. The voice is partnership-minded and assured, selling investing as something done with you, drawing on collective expertise rather than alone.
Tone Words
Franklin Templeton's brand voice is defined by the following tone words: Together, Better, United.
Communication Style
- Language Style: Partnership-minded
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Franklin Templeton Brand Story
Franklin Templeton is a global investment management organization.
Brand Message
Global investment manager
Brand Mission
To deliver better outcomes for clients
Brand Positioning
Core Concept: Better together
Central Tension: Alone vs. Together
About Franklin Templeton
Franklin Resources, Inc. is an American multinational investment management holding company that, together with its subsidiaries, is referred to as Franklin Templeton; it is a global investment firm founded in New York City in 1947 as Franklin Distributors, Inc. It is listed on the New York Stock Exchange under the ticker symbol BEN, in honor of Benjamin Franklin, for whom the company is named, and who was admired by founder Rupert Johnson Sr. In 1973, the company's headquarters moved from New York to San Mateo, California.
Frequently Asked Questions About Franklin Templeton
What is Franklin Templeton's tone of voice?
Franklin Templeton uses a together, better, united tone of voice. Their communication is partnership-minded, typically using statement-style sentences in the present tense. Their tagline "Together Were Better" exemplifies this voice.
What is Franklin Templeton's brand message?
Franklin Templeton's core message: Global investment manager Their mission: To deliver better outcomes for clients
What is Franklin Templeton's slogan?
Franklin Templeton's slogan is "Together Were Better". It carries their together, better, united voice.
What is Franklin Templeton's mission?
Franklin Templeton's mission: To deliver better outcomes for clients
What makes Franklin Templeton's brand voice unique?
Franklin Templeton stands out through their together, better, united communication style. Their central brand tension, "Alone vs. Together", shapes how they communicate across the Finance sector.
What language style does Franklin Templeton use?
Franklin Templeton uses partnership-minded language, with imaginative messaging, in statement-style sentences, using the present tense.
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Compare Franklin Templeton
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