Franklin Templeton Tone of Voice — Together & Better

Tagline: "Together Were Better"

Industry: Asset Management

Sector: Finance

How Franklin Templeton Communicates

Franklin Templeton communicates with a together, better and united voice using collaborative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Together Were Better", captures this voice. The central tension in Franklin Templeton's communication is alone vs. together, which shapes every message they craft. Their mission is to deliver better outcomes for clients.

Tone Words

Franklin Templeton's brand voice is defined by the following tone words: Together, Better, United.

Communication Style

Language Style: Collaborative
Sentence Type: Statement
Tense: Present
Expression: Figurative

Franklin Templeton Brand Story

Franklin Templeton is a global investment management organization.

Brand Message

Global investment manager

Brand Mission

To deliver better outcomes for clients

Brand Positioning

Core Concept: Better together

Central Tension: Alone vs. Together

About Franklin Templeton

Franklin Resources, Inc. is an American multinational investment management holding company that, together with its subsidiaries, is referred to as Franklin Templeton; it is a global investment firm founded in New York City in 1947 as Franklin Distributors, Inc. It is listed on the New York Stock Exchange under the ticker symbol BEN, in honor of Benjamin Franklin, for whom the company is named, and who was admired by founder Rupert Johnson Sr. In 1973, the company's headquarters moved from New York to San Mateo, California.

Frequently Asked Questions About Franklin Templeton

What is Franklin Templeton's tone of voice?

Franklin Templeton uses a together, better, united tone of voice. Their communication is collaborative, typically using statement-style sentences in the present tense. Their tagline "Together Were Better" exemplifies this voice.

What is Franklin Templeton's brand message?

Franklin Templeton's core message: Global investment manager Their mission: To deliver better outcomes for clients

What is Franklin Templeton's slogan?

Franklin Templeton's slogan is "Together Were Better". It carries their together, better, united voice.

What is Franklin Templeton's mission?

Franklin Templeton's mission: To deliver better outcomes for clients

What makes Franklin Templeton's brand voice unique?

Franklin Templeton stands out through their together, better, united communication style. Their central brand tension, "Alone vs. Together", shapes how they communicate across the Finance sector.

What language style does Franklin Templeton use?

Franklin Templeton uses collaborative language, with figurative messaging, in statement-style sentences, using the present tense.