BNY Mellon Tone of Voice — Invested & World

Tagline: "Invested in the World"

Industry: Asset Servicing

Sector: Finance

How BNY Mellon Communicates

BNY Mellon communicates with a invested, world and global voice using global language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Invested in the World", captures this voice. The central tension in BNY Mellon's communication is uninvested vs. invested, which shapes every message they craft. Their mission is to power individuals and institutions to succeed in the global economy.

Tone Words

BNY Mellon's brand voice is defined by the following tone words: Invested, World, Global.

Communication Style

Language Style: Global
Sentence Type: Statement
Tense: Present
Expression: Figurative

BNY Mellon Brand Story

BNY Mellon is the worlds largest custodian bank and oldest US bank.

Brand Message

Oldest US bank

Brand Mission

To power individuals and institutions to succeed in the global economy

Brand Positioning

Core Concept: World invested

Central Tension: Uninvested vs. Invested

About BNY Mellon

BNY Mellon Center is a 54-story office skyscraper located in Philadelphia, Pennsylvania. The height to its structural top is 792 ft (241 m). Construction was completed in 1990. The building was formerly called Mellon Bank Center until 2009, when it was renamed as part of a branding initiative for the newly formed Bank of New York Mellon. In early 2019, the building was sold for $451.6 million, a record for a Philadelphia property.

Frequently Asked Questions About BNY Mellon

What is BNY Mellon's tone of voice?

BNY Mellon uses a invested, world, global tone of voice. Their communication is global, typically using statement-style sentences in the present tense. Their tagline "Invested in the World" exemplifies this voice.

What is BNY Mellon's brand message?

BNY Mellon's core message: Oldest US bank Their mission: To power individuals and institutions to succeed in the global economy

What is BNY Mellon's slogan?

BNY Mellon's slogan is "Invested in the World". It carries their invested, world, global voice.

What is BNY Mellon's mission?

BNY Mellon's mission: To power individuals and institutions to succeed in the global economy

What makes BNY Mellon's brand voice unique?

BNY Mellon stands out through their invested, world, global communication style. Their central brand tension, "Uninvested vs. Invested", shapes how they communicate across the Finance sector.

What language style does BNY Mellon use?

BNY Mellon uses global language, with figurative messaging, in statement-style sentences, using the present tense.