Fidelity Investments Tone of Voice — Retail & Full-service
Tagline: "Turn Here"
Industry: Asset Management
Sector: Finance
How Fidelity Investments Communicates
Fidelity Investments ties investing to being everyone’s trusted place to turn. "Turn Here" frames the full-service firm around helping ordinary people invest, save, and plan for retirement — accessible, trusted, comprehensive. The voice is everyman-investing and reassuring, selling a dependable home for regular investors, positioning Fidelity around brokerage, funds, and retirement accounts that make investing approachable for millions of everyday Americans, not just the wealthy or the pros.
Tone Words
Fidelity Investments's brand voice is defined by the following tone words: Retail, Full-service, Private.
Communication Style
- Language Style: Everyman-investing
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Fidelity Investments Brand Story
Founded 1946 by Edward Johnson. Private, family-owned. AUM $4.5T+. Largest 401k provider. Magellan Fund historically famous. Contrafund active flagship.
Brand Message
Full-service investment firm
Brand Mission
Strengthen financial well-being of our customers
Brand Positioning
Core Concept: Financial supermarket
Central Tension: Active vs. Index
Frequently Asked Questions About Fidelity Investments
What is Fidelity Investments's tone of voice?
Fidelity Investments uses a retail, full-service, private tone of voice. Their communication is everyman-investing, typically using statement-style sentences in the present tense. Their tagline "Turn Here" exemplifies this voice.
How does Fidelity Investments communicate with customers?
Founded 1946 by Edward Johnson. Private, family-owned. AUM $4.5T+. Largest 401k provider. Magellan Fund historically famous. Contrafund active flagship.
What is Fidelity Investments's brand message?
Fidelity Investments's core message: Full-service investment firm Their mission: Strengthen financial well-being of our customers
What is Fidelity Investments's slogan?
Fidelity Investments's slogan is "Turn Here". It carries their retail, full-service, private voice.
What is Fidelity Investments's mission?
Fidelity Investments's mission: Strengthen financial well-being of our customers
What makes Fidelity Investments's brand voice unique?
Fidelity Investments stands out through their retail, full-service, private communication style. Their central brand tension, "Active vs. Index", shapes how they communicate across the Finance sector.
What language style does Fidelity Investments use?
Fidelity Investments uses everyman-investing language, with imaginative messaging, in statement-style sentences, using the present tense.
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