Fidelity Investments Tone of Voice — Retail & Full-service

Tagline: "Turn Here"

Industry: Asset Management

Sector: Finance

How Fidelity Investments Communicates

Fidelity Investments communicates with a retail, full-service and private voice using accessible language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Turn Here", captures this voice. The central tension in Fidelity Investments's communication is active vs. index, which shapes every message they craft. Their mission is to strengthen financial well-being of our customers.

Tone Words

Fidelity Investments's brand voice is defined by the following tone words: Retail, Full-service, Private.

Communication Style

  • Language Style: Accessible
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Fidelity Investments Brand Story

Founded 1946 by Edward Johnson. Private, family-owned. AUM $4.5T+. Largest 401k provider. Magellan Fund historically famous. Contrafund active flagship.

Brand Message

Full-service investment firm

Brand Mission

Strengthen financial well-being of our customers

Brand Positioning

Core Concept: Financial supermarket

Central Tension: Active vs. Index

Frequently Asked Questions About Fidelity Investments

What is Fidelity Investments's tone of voice?

Fidelity Investments uses a retail, full-service, private tone of voice. Their communication is accessible, typically using statement-style sentences in the present tense. Their tagline "Turn Here" exemplifies this voice.

How does Fidelity Investments communicate with customers?

Founded 1946 by Edward Johnson. Private, family-owned. AUM $4.5T+. Largest 401k provider. Magellan Fund historically famous. Contrafund active flagship.

What is Fidelity Investments's brand message?

Fidelity Investments's core message is about Full-service investment firm. Their concept "Financial supermarket" drives their mission: Strengthen financial well-being of our customers.

What makes Fidelity Investments's brand voice unique?

Fidelity Investments stands out through their retail, full-service, private communication style. Their central brand tension — "Active vs. Index" — shapes every message they craft in the Finance sector.

What language style does Fidelity Investments use?

Fidelity Investments uses accessible language with figurative messaging. Their sentences are typically statement in structure, using the present tense.