Top Global Finance Brands

The top 19 global finance brands analyzed by Tonelab. These brands use a distinctly global tone of voice in their finance communications.

Ranked List

  1. 1. Visa — "Everywhere You Want to Be"
  2. 2. Citigroup — "Citi never sleeps"
  3. 3. Binance — "The world's leading blockchain ecosystem"
  4. 4. Circle — "Making money work the way the internet works"
  5. 5. Checkout.com — "Accept Payments Anywhere"
  6. 6. HSBC — "The world's local bank"
  7. 7. Standard Chartered — "Here for Good"
  8. 8. The Carlyle Group — "To invest wisely and create value"
  9. 9. State Street — "For the World You Invest In"
  10. 10. BNY Mellon — "Invested in the World"
  11. 11. Morgan Stanley Investment Management — "World Wise"
  12. 12. PGIM — "The global investment management business of Prudential"
  13. 13. MUFG — "Quality for You"
  14. 14. Moelis & Company — "Independent advice, global reach"
  15. 15. Moody's Corporation — "Decode Risk. Unlock Opportunity."
  16. 16. Fitch Ratings — "Trusted credit ratings and research"
  17. 17. FTSE Russell — "An LSEG Business"
  18. 18. SWIFT — "The Global Provider of Secure Financial Messaging Services"
  19. 19. Interactive Brokers — "The Professional's Gateway to the World's Markets"