Standard Chartered Tone of Voice — Global & Purposeful

Tagline: "Here for Good"

Industry: Banking

Sector: Finance

How Standard Chartered Communicates

Standard Chartered communicates with a global and purposeful voice using purposeful language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Here for Good", captures this voice. The central tension in Standard Chartered's communication is profit vs. purpose, which shapes every message they craft. Their mission is to drive commerce and prosperity through diversity.

Tone Words

Standard Chartered's brand voice is defined by the following tone words: Global, Purposeful.

Communication Style

  • Language Style: Purposeful
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Standard Chartered Brand Story

Standard Chartered operates in some of the worlds most dynamic markets across Asia, Africa, and the Middle East. The Here for Good promise emphasizes sustainable, long-term impact.

Brand Message

Banking with lasting positive impact

Brand Mission

Drive commerce and prosperity through diversity

Brand Positioning

Core Concept: Sustainable Banking

Central Tension: Profit vs. Purpose

Frequently Asked Questions About Standard Chartered

What is Standard Chartered's tone of voice?

Standard Chartered uses a global, purposeful tone of voice. Their communication is purposeful, typically using statement-style sentences in the present tense. Their tagline "Here for Good" exemplifies this voice.

How does Standard Chartered communicate with customers?

Standard Chartered operates in some of the worlds most dynamic markets across Asia, Africa, and the Middle East. The Here for Good promise emphasizes sustainable, long-term impact.

What is Standard Chartered's brand message?

Standard Chartered's core message is about Banking with lasting positive impact. Their concept "Sustainable Banking" drives their mission: Drive commerce and prosperity through diversity.

What makes Standard Chartered's brand voice unique?

Standard Chartered stands out through their global, purposeful communication style. Their central brand tension — "Profit vs. Purpose" — shapes every message they craft in the Finance sector.

What language style does Standard Chartered use?

Standard Chartered uses purposeful language with figurative messaging. Their sentences are typically statement in structure, using the present tense.