WeWork Tone of Voice — Empowering & Modern
Tagline: "Do What You Love"
Industry: Office / Coworking
Sector: Services
How WeWork Communicates
WeWork sells work as passion, not obligation. "Do What You Love" wraps office space in ambition and self-actualisation — modern, empowering, relentlessly upbeat. The voice is buoyant and aspirational, selling a lifestyle around a desk.
Tone Words
WeWork's brand voice is defined by the following tone words: Empowering, Modern.
Communication Style
- Language Style: Buoyant
- Sentence Type: Command
- Tense: Present
- Expression: Straightforward
WeWork Brand Story
"Do What You Love" creates an atmosphere where work becomes a personal expression rather than a chore. The core tension of feeling stuck versus flowing reflects the brand's intent to shift how we perceive our workspaces. The empowering tone encourages individuals to take control of their environment, while the imperative language style commands action and engagement. This blend fosters a modern approach to collaboration that feels both inviting and dynamic.
Brand Message
Support entrepreneurs and teams
Brand Mission
Redesign workspace for flexibility
Brand Positioning
Core Concept: Work Your Way
Central Tension: Stuck vs. Flow
Frequently Asked Questions About WeWork
What is WeWork's tone of voice?
WeWork uses a empowering, modern tone of voice. Their communication is buoyant, typically using command-style sentences in the present tense. Their tagline "Do What You Love" exemplifies this voice.
How does WeWork communicate with customers?
"Do What You Love" creates an atmosphere where work becomes a personal expression rather than a chore. The core tension of feeling stuck versus flowing reflects the brand's intent to shift how we perceive our workspaces. The empowering tone encourages individuals to take control of their environment, while the imperative language style commands action and engagement. This blend fosters a modern approach to collaboration that feels both inviting and dynamic.
What is WeWork's brand message?
WeWork's core message: Support entrepreneurs and teams Their mission: Redesign workspace for flexibility
What is WeWork's slogan?
WeWork's slogan is "Do What You Love". It carries their empowering, modern voice.
What is WeWork's mission?
WeWork's mission: Redesign workspace for flexibility
What makes WeWork's brand voice unique?
WeWork stands out through their empowering, modern communication style. Their central brand tension, "Stuck vs. Flow", shapes how they communicate across the Services sector.
What language style does WeWork use?
WeWork uses buoyant language, with straightforward messaging, in command-style sentences, using the present tense.
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