Vidyard Tone of Voice — Personal & Video

Tagline: "Video for Business"

Industry: Video Platform

Sector: Technology

How Vidyard Communicates

Vidyard communicates with a personal, video and engaging voice using friendly professional language. Their sentences are primarily descriptives in the present tense. Their messaging is literal. Their tagline, "Video for Business", captures this voice. The central tension in Vidyard's communication is text vs. video, which shapes every message they craft. Their mission is to help businesses use video to grow revenue.

Tone Words

Vidyard's brand voice is defined by the following tone words: Personal, Video, Engaging.

Communication Style

  • Language Style: Friendly Professional
  • Sentence Type: Descriptive
  • Tense: Present
  • Expression: Literal

Vidyard Brand Story

Vidyard helps businesses use video to build relationships and close deals. The platform makes it easy to record, share, and track personal videos that cut through inbox noise. For sales teams, Vidyard has proven that video messages dramatically increase response rates.

Brand Message

Use video to stand out in sales and marketing

Brand Mission

Help businesses use video to grow revenue

Brand Positioning

Core Concept: Business Video

Central Tension: Text vs. Video

Frequently Asked Questions About Vidyard

What is Vidyard's tone of voice?

Vidyard uses a personal, video, engaging tone of voice. Their communication is friendly professional, typically using descriptive-style sentences in the present tense. Their tagline "Video for Business" exemplifies this voice.

How does Vidyard communicate with customers?

Vidyard helps businesses use video to build relationships and close deals. The platform makes it easy to record, share, and track personal videos that cut through inbox noise. For sales teams, Vidyard has proven that video messages dramatically increase response rates.

What is Vidyard's brand message?

Vidyard's core message is about Use video to stand out in sales and marketing. Their concept "Business Video" drives their mission: Help businesses use video to grow revenue.

What makes Vidyard's brand voice unique?

Vidyard stands out through their personal, video, engaging communication style. Their central brand tension — "Text vs. Video" — shapes every message they craft in the Technology sector.

What language style does Vidyard use?

Vidyard uses friendly professional language with literal messaging. Their sentences are typically descriptive in structure, using the present tense.