Plane Tone of Voice — Open & Modern

Tagline: "Open Source Project Management"

Industry: Project Management

Sector: Technology

How Plane Communicates

Plane communicates with a open, modern and customizable voice using open source community language. Their sentences are primarily descriptives in the present tense. Their messaging is literal. Their tagline, "Open Source Project Management", captures this voice. The central tension in Plane's communication is locked-in vs. open, which shapes every message they craft. Their mission is to build the open source alternative to jira.

Tone Words

Plane's brand voice is defined by the following tone words: Open, Modern, Customizable.

Communication Style

  • Language Style: Open Source Community
  • Sentence Type: Descriptive
  • Tense: Present
  • Expression: Literal

Plane Brand Story

Plane offers the power of modern project management tools with the freedom of open source. Teams can self-host for complete control or use the cloud version. The platform provides issues, sprints, and modules with a beautiful interface that makes Jira feel outdated.

Brand Message

Project management tool you can self-host and customize

Brand Mission

Build the open source alternative to Jira

Brand Positioning

Core Concept: Open Source PM

Central Tension: Locked-in vs. Open

Frequently Asked Questions About Plane

What is Plane's tone of voice?

Plane uses a open, modern, customizable tone of voice. Their communication is open source community, typically using descriptive-style sentences in the present tense. Their tagline "Open Source Project Management" exemplifies this voice.

How does Plane communicate with customers?

Plane offers the power of modern project management tools with the freedom of open source. Teams can self-host for complete control or use the cloud version. The platform provides issues, sprints, and modules with a beautiful interface that makes Jira feel outdated.

What is Plane's brand message?

Plane's core message is about Project management tool you can self-host and customize. Their concept "Open Source PM" drives their mission: Build the open source alternative to Jira.

What makes Plane's brand voice unique?

Plane stands out through their open, modern, customizable communication style. Their central brand tension — "Locked-in vs. Open" — shapes every message they craft in the Technology sector.

What language style does Plane use?

Plane uses open source community language with literal messaging. Their sentences are typically descriptive in structure, using the present tense.