Plane Tone of Voice — Open & Modern
Tagline: "Open Source Project Management"
Industry: Project Management
Sector: Technology
How Plane Communicates
Plane ties project management to being open source and customizable. "Open Source Project Management" frames the tool around a modern, flexible alternative you can self-host and shape to your needs — open, modern, customizable. The voice is open-source-pm and confident, selling teams the freedom of a project tracker they fully control, without being locked into a closed, subscription product.
Tone Words
Plane's brand voice is defined by the following tone words: Open, Modern, Customizable.
Communication Style
- Language Style: Open-source-pm
- Sentence Type: Descriptive
- Tense: Present
- Expression: Straightforward
Plane Brand Story
Plane offers the power of modern project management tools with the freedom of open source. Teams can self-host for complete control or use the cloud version. The platform provides issues, sprints, and modules with a beautiful interface that makes Jira feel outdated.
Brand Message
Project management tool you can self-host and customize
Brand Mission
Build the open source alternative to Jira
Brand Positioning
Core Concept: Open Source PM
Central Tension: Locked-in vs. Open
Frequently Asked Questions About Plane
What is Plane's tone of voice?
Plane uses a open, modern, customizable tone of voice. Their communication is open-source-pm, typically using descriptive-style sentences in the present tense. Their tagline "Open Source Project Management" exemplifies this voice.
How does Plane communicate with customers?
Plane offers the power of modern project management tools with the freedom of open source. Teams can self-host for complete control or use the cloud version. The platform provides issues, sprints, and modules with a beautiful interface that makes Jira feel outdated.
What is Plane's brand message?
Plane's core message: Project management tool you can self-host and customize Their mission: Build the open source alternative to Jira
What is Plane's slogan?
Plane's slogan is "Open Source Project Management". It carries their open, modern, customizable voice.
What is Plane's mission?
Plane's mission: Build the open source alternative to Jira
What makes Plane's brand voice unique?
Plane stands out through their open, modern, customizable communication style. Their central brand tension, "Locked-in vs. Open", shapes how they communicate across the Technology sector.
What language style does Plane use?
Plane uses open-source-pm language, with straightforward messaging, in descriptive-style sentences, using the present tense.
More Technology brand voices
- Basecamp tone of voice
- Wrike tone of voice
- Teamwork tone of voice
- Smartsheet tone of voice
- Things tone of voice
- OmniFocus tone of voice
- Any.do tone of voice
- Remember The Milk tone of voice
- Roam Research tone of voice
- Logseq tone of voice
- Craft tone of voice
- Bear tone of voice
- Ulysses tone of voice
- iA Writer tone of voice
- Drafts tone of voice
- Mindbody tone of voice
- Benchling tone of voice
- Samsara tone of voice
- Procore tone of voice
- ServiceTitan tone of voice
- Lightspeed Commerce tone of voice
- BigCommerce tone of voice
- Attentive tone of voice
- Yotpo tone of voice