Procore Tone of Voice — Build & Together
Tagline: "Build Better Together"
Industry: Construction Software
Sector: Technology
How Procore Communicates
Procore ties software specifically to construction. "Build Better Together" frames the platform around connecting everyone on a building project — from the office to the jobsite — in one system — construction-focused, collaborative, capable. The voice is construction-connecting and practical, selling the software that keeps a complex build’s people, plans, and progress all on the same page.
Tone Words
Procore's brand voice is defined by the following tone words: Build, Together, Connected.
Communication Style
- Language Style: Construction-connecting
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
Procore Brand Story
Procore brought modern software to the construction industry, connecting everyone from architects to subcontractors on one platform. The company has become the operating system for construction projects worldwide. Procore is transforming one of the world's largest industries.
Brand Message
Connect everyone in construction on one platform
Brand Mission
Connect everyone in construction on a global platform
Brand Positioning
Core Concept: Connected Construction
Central Tension: Fragmented vs. Connected
About Procore
Procore Technologies is an American construction management software as a service company founded in 2002, with headquarters in Carpinteria, California. Procore hosts a platform to connect those involved in the construction industry on a global platform. The software allows for the creation of simplified workflows and displays a consolidated view of construction products that includes the tracking of tasks, management of project workflows, and scheduling.
Frequently Asked Questions About Procore
What is Procore's tone of voice?
Procore uses a build, together, connected tone of voice. Their communication is construction-connecting, typically using command-style sentences in the present tense. Their tagline "Build Better Together" exemplifies this voice.
How does Procore communicate with customers?
Procore brought modern software to the construction industry, connecting everyone from architects to subcontractors on one platform. The company has become the operating system for construction projects worldwide. Procore is transforming one of the world's largest industries.
What is Procore's brand message?
Procore's core message: Connect everyone in construction on one platform Their mission: Connect everyone in construction on a global platform
What is Procore's slogan?
Procore's slogan is "Build Better Together". It carries their build, together, connected voice.
What is Procore's mission?
Procore's mission: Connect everyone in construction on a global platform
What makes Procore's brand voice unique?
Procore stands out through their build, together, connected communication style. Their central brand tension, "Fragmented vs. Connected", shapes how they communicate across the Technology sector.
What language style does Procore use?
Procore uses construction-connecting language, with imaginative messaging, in command-style sentences, using the present tense.
More Technology brand voices
- ServiceTitan tone of voice
- Lightspeed Commerce tone of voice
- BigCommerce tone of voice
- Attentive tone of voice
- Yotpo tone of voice
- Bang & Olufsen tone of voice
- Marshall tone of voice
- Audio-Technica tone of voice
- Sennheiser tone of voice
- Corsair tone of voice
- HyperX tone of voice
- Moment tone of voice
- Polaroid tone of voice
- Instax tone of voice
- DJI tone of voice
- Insta360 tone of voice
- Google Nest tone of voice
- Philips Hue tone of voice
- Nanoleaf tone of voice
- iRobot tone of voice
- Roborock tone of voice
- Shark tone of voice
- Ninja tone of voice
- Vitamix tone of voice