Procore Tone of Voice — Build & Together
Tagline: "Build Better Together"
Industry: Construction Software
Sector: Technology
How Procore Communicates
Procore communicates with a build, together and connected voice using construction modern language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Build Better Together", captures this voice. The central tension in Procore's communication is fragmented vs. connected, which shapes every message they craft. Their mission is to connect everyone in construction on a global platform.
Tone Words
Procore's brand voice is defined by the following tone words: Build, Together, Connected.
Communication Style
- Language Style: Construction Modern
- Sentence Type: Command
- Tense: Present
- Expression: Figurative
Procore Brand Story
Procore brought modern software to the construction industry, connecting everyone from architects to subcontractors on one platform. The company has become the operating system for construction projects worldwide. Procore is transforming one of the world's largest industries.
Brand Message
Connect everyone in construction on one platform
Brand Mission
Connect everyone in construction on a global platform
Brand Positioning
Core Concept: Connected Construction
Central Tension: Fragmented vs. Connected
Frequently Asked Questions About Procore
What is Procore's tone of voice?
Procore uses a build, together, connected tone of voice. Their communication is construction modern, typically using command-style sentences in the present tense. Their tagline "Build Better Together" exemplifies this voice.
How does Procore communicate with customers?
Procore brought modern software to the construction industry, connecting everyone from architects to subcontractors on one platform. The company has become the operating system for construction projects worldwide. Procore is transforming one of the world's largest industries.
What is Procore's brand message?
Procore's core message is about Connect everyone in construction on one platform. Their concept "Connected Construction" drives their mission: Connect everyone in construction on a global platform.
What makes Procore's brand voice unique?
Procore stands out through their build, together, connected communication style. Their central brand tension — "Fragmented vs. Connected" — shapes every message they craft in the Technology sector.
What language style does Procore use?
Procore uses construction modern language with figurative messaging. Their sentences are typically command in structure, using the present tense.