Procore Tone of Voice — Build & Together

Tagline: "Build Better Together"

Industry: Construction Software

Sector: Technology

How Procore Communicates

Procore communicates with a build, together and connected voice using construction modern language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Build Better Together", captures this voice. The central tension in Procore's communication is fragmented vs. connected, which shapes every message they craft. Their mission is to connect everyone in construction on a global platform.

Tone Words

Procore's brand voice is defined by the following tone words: Build, Together, Connected.

Communication Style

  • Language Style: Construction Modern
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Procore Brand Story

Procore brought modern software to the construction industry, connecting everyone from architects to subcontractors on one platform. The company has become the operating system for construction projects worldwide. Procore is transforming one of the world's largest industries.

Brand Message

Connect everyone in construction on one platform

Brand Mission

Connect everyone in construction on a global platform

Brand Positioning

Core Concept: Connected Construction

Central Tension: Fragmented vs. Connected

About Procore

Procore Technologies is an American construction management software as a service company founded in 2002, with headquarters in Carpinteria, California. Procore hosts a platform to connect those involved in the construction industry on a global platform. The software allows for the creation of simplified workflows and displays a consolidated view of construction products that includes the tracking of tasks, management of project workflows, and scheduling.

Frequently Asked Questions About Procore

What is Procore's tone of voice?

Procore uses a build, together, connected tone of voice. Their communication is construction modern, typically using command-style sentences in the present tense. Their tagline "Build Better Together" exemplifies this voice.

How does Procore communicate with customers?

Procore brought modern software to the construction industry, connecting everyone from architects to subcontractors on one platform. The company has become the operating system for construction projects worldwide. Procore is transforming one of the world's largest industries.

What is Procore's brand message?

Procore's core message: Connect everyone in construction on one platform Their mission: Connect everyone in construction on a global platform

What is Procore's slogan?

Procore's slogan is "Build Better Together". It carries their build, together, connected voice.

What is Procore's mission?

Procore's mission: Connect everyone in construction on a global platform

What makes Procore's brand voice unique?

Procore stands out through their build, together, connected communication style. Their central brand tension, "Fragmented vs. Connected", shapes how they communicate across the Technology sector.

What language style does Procore use?

Procore uses construction modern language, with figurative messaging, in command-style sentences, using the present tense.

More Technology brand voices

Compare Procore