BigCommerce Tone of Voice — Enterprise & Open
Tagline: "Fuel Your Ambition"
Industry: E-commerce Platform
Sector: Technology
How BigCommerce Communicates
BigCommerce ties online store software to ambitious, growing businesses. "Fuel Your Ambition" frames the platform around flexible, open, enterprise-grade e-commerce that scales — enterprise, open, capable. The voice is ecommerce-scaling and confident, selling a store platform built for brands with big plans, giving them the flexibility and power to grow without hitting a ceiling.
Tone Words
BigCommerce's brand voice is defined by the following tone words: Enterprise, Open, Flexible.
Communication Style
- Language Style: Ecommerce-scaling
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
BigCommerce Brand Story
BigCommerce offers an open, SaaS e-commerce platform that scales from SMB to enterprise. Unlike closed ecosystems, BigCommerce embraces flexibility and integrations. The platform serves businesses that have outgrown simpler solutions.
Brand Message
Enterprise e-commerce for growing businesses
Brand Mission
Help merchants sell more at every stage of growth
Brand Positioning
Core Concept: Open Commerce
Central Tension: Closed vs. Open
About BigCommerce
BigCommerce Inc. is a NASDAQ-listed ecommerce platform that provides software as a service services to retailers. The company's platform includes online store creation, search engine optimization, hosting, and marketing and security from small to Enterprise sized businesses.
Frequently Asked Questions About BigCommerce
What is BigCommerce's tone of voice?
BigCommerce uses a enterprise, open, flexible tone of voice. Their communication is ecommerce-scaling, typically using command-style sentences in the present tense. Their tagline "Fuel Your Ambition" exemplifies this voice.
How does BigCommerce communicate with customers?
BigCommerce offers an open, SaaS e-commerce platform that scales from SMB to enterprise. Unlike closed ecosystems, BigCommerce embraces flexibility and integrations. The platform serves businesses that have outgrown simpler solutions.
What is BigCommerce's brand message?
BigCommerce's core message: Enterprise e-commerce for growing businesses Their mission: Help merchants sell more at every stage of growth
What is BigCommerce's slogan?
BigCommerce's slogan is "Fuel Your Ambition". It carries their enterprise, open, flexible voice.
What is BigCommerce's mission?
BigCommerce's mission: Help merchants sell more at every stage of growth
What makes BigCommerce's brand voice unique?
BigCommerce stands out through their enterprise, open, flexible communication style. Their central brand tension, "Closed vs. Open", shapes how they communicate across the Technology sector.
What language style does BigCommerce use?
BigCommerce uses ecommerce-scaling language, with imaginative messaging, in command-style sentences, using the present tense.
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Compare BigCommerce
- BigCommerce vs Attentive tone of voice
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- BigCommerce vs Bang & Olufsen tone of voice
- BigCommerce vs Marshall tone of voice
- BigCommerce vs Audio-Technica tone of voice
- BigCommerce vs Sennheiser tone of voice
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