BigCommerce Tone of Voice — Enterprise & Open

Tagline: "Fuel Your Ambition"

Industry: E-commerce Platform

Sector: Technology

How BigCommerce Communicates

BigCommerce communicates with a enterprise, open and flexible voice using enterprise open language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Fuel Your Ambition", captures this voice. The central tension in BigCommerce's communication is closed vs. open, which shapes every message they craft. Their mission is to help merchants sell more at every stage of growth.

Tone Words

BigCommerce's brand voice is defined by the following tone words: Enterprise, Open, Flexible.

Communication Style

  • Language Style: Enterprise Open
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

BigCommerce Brand Story

BigCommerce offers an open, SaaS e-commerce platform that scales from SMB to enterprise. Unlike closed ecosystems, BigCommerce embraces flexibility and integrations. The platform serves businesses that have outgrown simpler solutions.

Brand Message

Enterprise e-commerce for growing businesses

Brand Mission

Help merchants sell more at every stage of growth

Brand Positioning

Core Concept: Open Commerce

Central Tension: Closed vs. Open

About BigCommerce

BigCommerce Inc. is a NASDAQ-listed ecommerce platform that provides software as a service services to retailers. The company's platform includes online store creation, search engine optimization, hosting, and marketing and security from small to Enterprise sized businesses.

Frequently Asked Questions About BigCommerce

What is BigCommerce's tone of voice?

BigCommerce uses a enterprise, open, flexible tone of voice. Their communication is enterprise open, typically using command-style sentences in the present tense. Their tagline "Fuel Your Ambition" exemplifies this voice.

How does BigCommerce communicate with customers?

BigCommerce offers an open, SaaS e-commerce platform that scales from SMB to enterprise. Unlike closed ecosystems, BigCommerce embraces flexibility and integrations. The platform serves businesses that have outgrown simpler solutions.

What is BigCommerce's brand message?

BigCommerce's core message: Enterprise e-commerce for growing businesses Their mission: Help merchants sell more at every stage of growth

What is BigCommerce's slogan?

BigCommerce's slogan is "Fuel Your Ambition". It carries their enterprise, open, flexible voice.

What is BigCommerce's mission?

BigCommerce's mission: Help merchants sell more at every stage of growth

What makes BigCommerce's brand voice unique?

BigCommerce stands out through their enterprise, open, flexible communication style. Their central brand tension, "Closed vs. Open", shapes how they communicate across the Technology sector.

What language style does BigCommerce use?

BigCommerce uses enterprise open language, with figurative messaging, in command-style sentences, using the present tense.

More Technology brand voices

Compare BigCommerce