BigCommerce Tone of Voice — Enterprise & Open

Tagline: "Fuel Your Ambition"

Industry: E-commerce Platform

Sector: Technology

How BigCommerce Communicates

BigCommerce communicates with a enterprise, open and flexible voice using enterprise open language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Fuel Your Ambition", captures this voice. The central tension in BigCommerce's communication is closed vs. open, which shapes every message they craft. Their mission is to help merchants sell more at every stage of growth.

Tone Words

BigCommerce's brand voice is defined by the following tone words: Enterprise, Open, Flexible.

Communication Style

  • Language Style: Enterprise Open
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

BigCommerce Brand Story

BigCommerce offers an open, SaaS e-commerce platform that scales from SMB to enterprise. Unlike closed ecosystems, BigCommerce embraces flexibility and integrations. The platform serves businesses that have outgrown simpler solutions.

Brand Message

Enterprise e-commerce for growing businesses

Brand Mission

Help merchants sell more at every stage of growth

Brand Positioning

Core Concept: Open Commerce

Central Tension: Closed vs. Open

Frequently Asked Questions About BigCommerce

What is BigCommerce's tone of voice?

BigCommerce uses a enterprise, open, flexible tone of voice. Their communication is enterprise open, typically using command-style sentences in the present tense. Their tagline "Fuel Your Ambition" exemplifies this voice.

How does BigCommerce communicate with customers?

BigCommerce offers an open, SaaS e-commerce platform that scales from SMB to enterprise. Unlike closed ecosystems, BigCommerce embraces flexibility and integrations. The platform serves businesses that have outgrown simpler solutions.

What is BigCommerce's brand message?

BigCommerce's core message is about Enterprise e-commerce for growing businesses. Their concept "Open Commerce" drives their mission: Help merchants sell more at every stage of growth.

What makes BigCommerce's brand voice unique?

BigCommerce stands out through their enterprise, open, flexible communication style. Their central brand tension — "Closed vs. Open" — shapes every message they craft in the Technology sector.

What language style does BigCommerce use?

BigCommerce uses enterprise open language with figurative messaging. Their sentences are typically command in structure, using the present tense.