Corsair Tone of Voice — Performance & PC Gaming

Tagline: "Game On"

Industry: Gaming

Sector: Technology

How Corsair Communicates

Corsair ties its gear to serious PC gaming. "Game On" frames the brand around high-performance components and peripherals for enthusiasts who build and upgrade their own rigs — performance, PC-gaming, enthusiast. The voice is rig-building and confident, selling everything from RAM to keyboards to the dedicated gamers who care about squeezing maximum performance and personality out of their custom PC.

Tone Words

Corsair's brand voice is defined by the following tone words: Performance, PC Gaming, Enthusiast.

Communication Style

Language Style: Rig-building
Sentence Type: Command
Tense: Present
Expression: Imaginative

Corsair Brand Story

Corsair evolved from memory modules to a complete PC gaming ecosystem. RAM, power supplies, cooling, peripherals, and streaming gear create a full Corsair build. Acquisitions of Elgato and SCUF expanded into streaming and controller markets. Their IPO validated the PC gaming components category.

Brand Message

Built for enthusiasts

Brand Mission

Equipping gamers and creators

Brand Positioning

Core Concept: PC gaming components and peripherals

Central Tension: Enthusiast vs. Mainstream

About Corsair

Corsair Gaming, Inc. (stylized as CORSAIR) is an American computer peripherals and gaming brand headquartered in Milpitas, California. Previously known as Corsair Components and Corsair Memory, it was incorporated in California in January 1994 originally as Corsair Microsystems and reincorporated in Delaware in 2007. The company designs and sells a range of computer products, including high-speed DRAM modules, power supplies (PSUs), USB flash drives, CPU/GPU and case cooling, gaming peripherals (such as keyboards and computer mice), computer cases, solid-state drives (SSDs), and speakers. It leases a production facility in Taoyuan City, Taiwan, for assembly, testing and packaging of select products, with distribution centers in North America, Europe, and Asia and sales and marketing offices in major markets worldwide. It trades under the ticker symbol CRSR on the NASDAQ stock exchange. Lockdown orders associated with the COVID-19 pandemic, and a rise in demand for computing equipment, including the computer gaming sector, led to a significant short-term increase in Corsair's revenue.

Frequently Asked Questions About Corsair

What is Corsair's tone of voice?

Corsair uses a performance, pc gaming, enthusiast tone of voice. Their communication is rig-building, typically using command-style sentences in the present tense. Their tagline "Game On" exemplifies this voice.

How does Corsair communicate with customers?

What is Corsair's brand message?

Corsair's core message: Built for enthusiasts Their mission: Equipping gamers and creators

What is Corsair's slogan?

Corsair's slogan is "Game On". It carries their performance, pc gaming, enthusiast voice.

What is Corsair's mission?

Corsair's mission: Equipping gamers and creators

What makes Corsair's brand voice unique?

Corsair stands out through their performance, pc gaming, enthusiast communication style. Their central brand tension, "Enthusiast vs. Mainstream", shapes how they communicate across the Technology sector.

What language style does Corsair use?

Corsair uses rig-building language, with imaginative messaging, in command-style sentences, using the present tense.