Withings Tone of Voice — Health & French

Tagline: "Measure. Improve. Live."

Industry: Health Tech

Sector: Technology

How Withings Communicates

Withings ties beautiful devices to understanding your own health. "Measure. Improve. Live." frames connected scales and watches as a loop from data to better living — health-focused, French, design-led. The voice is quantified and elegant, selling self-knowledge as the path to a healthier life.

Tone Words

Withings's brand voice is defined by the following tone words: Health, French, Design.

Communication Style

Language Style: Quantified
Sentence Type: Command
Tense: Present
Expression: Imaginative

Withings Brand Story

Withings brings French design elegance to health monitoring devices. The ScanWatch offers medical-grade health tracking in a traditional watch design. Smart scales and health monitors provide clinical accuracy with consumer appeal. The brand serves health-conscious consumers who want data without tech aesthetics.

Brand Message

Health data that's beautiful

Brand Mission

Empowering people to take control of their health

Brand Positioning

Core Concept: Elegant health monitoring

Central Tension: Health vs. Style

About Withings

Withings (pronounced "Wy-things" (en.) or "Wee-things" (fr.)) is a French consumer electronics company headquartered in Issy-les-Moulineaux, France. It also has offices in Boston, Massachusetts, USA, and Hong Kong, and distributes its products worldwide. Withings is known for design and innovation in connected devices, such as the first Wi-Fi scale on the market (introduced in 2009), an FDA-cleared blood pressure monitor, a smart sleep system, and a line of automatic activity tracking watches. It also provides B2B services for healthcare providers and researchers. Withings was purchased by Finnish company Nokia on 26 April 2016 and became a division of Nokia known as Nokia Health. The Withings brand continued to be used until June 2017, when it was replaced by the Nokia brand. In May 2018, Éric Carreel, Withings' founder, finalized a deal to regain control and the company became independent again, under the Withings name.

Frequently Asked Questions About Withings

What is Withings's tone of voice?

Withings uses a health, french, design tone of voice. Their communication is quantified, typically using command-style sentences in the present tense. Their tagline "Measure. Improve. Live." exemplifies this voice.

How does Withings communicate with customers?

What is Withings's brand message?

Withings's core message: Health data that's beautiful Their mission: Empowering people to take control of their health

What is Withings's slogan?

Withings's slogan is "Measure. Improve. Live.". It carries their health, french, design voice.

What is Withings's mission?

Withings's mission: Empowering people to take control of their health

What makes Withings's brand voice unique?

Withings stands out through their health, french, design communication style. Their central brand tension, "Health vs. Style", shapes how they communicate across the Technology sector.

What language style does Withings use?

Withings uses quantified language, with imaginative messaging, in command-style sentences, using the present tense.