Drafts Tone of Voice — Fast & Capture

Tagline: "Where Text Starts"

Industry: Note Capture

Sector: Technology

How Drafts Communicates

Drafts communicates with a fast, capture and automate voice using technical efficient language. Their sentences are primarily descriptives in the present tense. Their messaging is figurative. Their tagline, "Where Text Starts", captures this voice. The central tension in Drafts's communication is lost vs. captured, which shapes every message they craft. Their mission is to be the fastest way to capture text on apple devices.

Tone Words

Drafts's brand voice is defined by the following tone words: Fast, Capture, Automate.

Communication Style

  • Language Style: Technical Efficient
  • Sentence Type: Descriptive
  • Tense: Present
  • Expression: Figurative

Drafts Brand Story

Drafts is the quick-capture app that opens to a blank page instantly. Write now, decide later where the text belongs. With powerful actions that send text anywhere, Drafts has become the text inbox for power users who capture ideas constantly.

Brand Message

Capture text instantly, decide what to do with it later

Brand Mission

Be the fastest way to capture text on Apple devices

Brand Positioning

Core Concept: Text Inbox

Central Tension: Lost vs. Captured

Frequently Asked Questions About Drafts

What is Drafts's tone of voice?

Drafts uses a fast, capture, automate tone of voice. Their communication is technical efficient, typically using descriptive-style sentences in the present tense. Their tagline "Where Text Starts" exemplifies this voice.

How does Drafts communicate with customers?

Drafts is the quick-capture app that opens to a blank page instantly. Write now, decide later where the text belongs. With powerful actions that send text anywhere, Drafts has become the text inbox for power users who capture ideas constantly.

What is Drafts's brand message?

Drafts's core message is about Capture text instantly, decide what to do with it later. Their concept "Text Inbox" drives their mission: Be the fastest way to capture text on Apple devices.

What makes Drafts's brand voice unique?

Drafts stands out through their fast, capture, automate communication style. Their central brand tension — "Lost vs. Captured" — shapes every message they craft in the Technology sector.

What language style does Drafts use?

Drafts uses technical efficient language with figurative messaging. Their sentences are typically descriptive in structure, using the present tense.