Mindbody Tone of Voice — Wellness & Connected
Tagline: "The Platform for Wellness"
Industry: Wellness Software
Sector: Technology
How Mindbody Communicates
Mindbody ties software specifically to wellness businesses. "The Platform for Wellness" frames the tool around running the booking, payments, and scheduling of gyms, studios, and spas — wellness-focused, connected, capable. The voice is wellness-booking and practical, selling the back-end system that lets fitness and wellness businesses handle their clients and classes, and lets clients find and book them.
Tone Words
Mindbody's brand voice is defined by the following tone words: Wellness, Connected, Business.
Communication Style
- Language Style: Wellness-booking
- Sentence Type: Descriptive
- Tense: Present
- Expression: Imaginative
Mindbody Brand Story
Mindbody provides the software that powers fitness studios, spas, and wellness businesses worldwide. The platform handles booking, payments, marketing, and management so wellness professionals can focus on their clients. After acquiring ClassPass, Mindbody became the complete wellness ecosystem.
Brand Message
Software that powers the wellness industry
Brand Mission
Build a healthier world by connecting wellness professionals and consumers
Brand Positioning
Core Concept: Wellness Platform
Central Tension: Fragmented vs. Connected
About Mindbody
Mindbody, Inc. is a San Luis Obispo, California-based software-as-a-service company that provides cloud-based online scheduling and other business management software for the wellness services industry. The company has offices in the United States, United Kingdom, Australia and India. The workforce is distributed worldwide, with an ongoing remote work policy established in 2023. Founded in 2000, it has been majority owned by Vista Equity Partners since 2019. Since October 2021, the company has owned ClassPass. The Mindbody mobile app is integrated with Fitbit and Under Armour’s MyFitnessPal.
Frequently Asked Questions About Mindbody
What is Mindbody's tone of voice?
Mindbody uses a wellness, connected, business tone of voice. Their communication is wellness-booking, typically using descriptive-style sentences in the present tense. Their tagline "The Platform for Wellness" exemplifies this voice.
How does Mindbody communicate with customers?
Mindbody provides the software that powers fitness studios, spas, and wellness businesses worldwide. The platform handles booking, payments, marketing, and management so wellness professionals can focus on their clients. After acquiring ClassPass, Mindbody became the complete wellness ecosystem.
What is Mindbody's brand message?
Mindbody's core message: Software that powers the wellness industry Their mission: Build a healthier world by connecting wellness professionals and consumers
What is Mindbody's slogan?
Mindbody's slogan is "The Platform for Wellness". It carries their wellness, connected, business voice.
What is Mindbody's mission?
Mindbody's mission: Build a healthier world by connecting wellness professionals and consumers
What makes Mindbody's brand voice unique?
Mindbody stands out through their wellness, connected, business communication style. Their central brand tension, "Fragmented vs. Connected", shapes how they communicate across the Technology sector.
What language style does Mindbody use?
Mindbody uses wellness-booking language, with imaginative messaging, in descriptive-style sentences, using the present tense.
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