Mindbody Tone of Voice — Wellness & Connected

Tagline: "The Platform for Wellness"

Industry: Wellness Software

Sector: Technology

How Mindbody Communicates

Mindbody communicates with a wellness, connected and business voice using business wellness language. Their sentences are primarily descriptives in the present tense. Their messaging is figurative. Their tagline, "The Platform for Wellness", captures this voice. The central tension in Mindbody's communication is fragmented vs. connected, which shapes every message they craft. Their mission is to build a healthier world by connecting wellness professionals and consumers.

Tone Words

Mindbody's brand voice is defined by the following tone words: Wellness, Connected, Business.

Communication Style

  • Language Style: Business Wellness
  • Sentence Type: Descriptive
  • Tense: Present
  • Expression: Figurative

Mindbody Brand Story

Mindbody provides the software that powers fitness studios, spas, and wellness businesses worldwide. The platform handles booking, payments, marketing, and management so wellness professionals can focus on their clients. After acquiring ClassPass, Mindbody became the complete wellness ecosystem.

Brand Message

Software that powers the wellness industry

Brand Mission

Build a healthier world by connecting wellness professionals and consumers

Brand Positioning

Core Concept: Wellness Platform

Central Tension: Fragmented vs. Connected

About Mindbody

Mindbody, Inc. is a San Luis Obispo, California-based software-as-a-service company that provides cloud-based online scheduling and other business management software for the wellness services industry. The company has offices in the United States, United Kingdom, Australia and India. The workforce is distributed worldwide, with an ongoing remote work policy established in 2023. Founded in 2000, it has been majority owned by Vista Equity Partners since 2019. Since October 2021, the company has owned ClassPass. The Mindbody mobile app is integrated with Fitbit and Under Armour’s MyFitnessPal.

Frequently Asked Questions About Mindbody

What is Mindbody's tone of voice?

Mindbody uses a wellness, connected, business tone of voice. Their communication is business wellness, typically using descriptive-style sentences in the present tense. Their tagline "The Platform for Wellness" exemplifies this voice.

How does Mindbody communicate with customers?

Mindbody provides the software that powers fitness studios, spas, and wellness businesses worldwide. The platform handles booking, payments, marketing, and management so wellness professionals can focus on their clients. After acquiring ClassPass, Mindbody became the complete wellness ecosystem.

What is Mindbody's brand message?

Mindbody's core message: Software that powers the wellness industry Their mission: Build a healthier world by connecting wellness professionals and consumers

What is Mindbody's slogan?

Mindbody's slogan is "The Platform for Wellness". It carries their wellness, connected, business voice.

What is Mindbody's mission?

Mindbody's mission: Build a healthier world by connecting wellness professionals and consumers

What makes Mindbody's brand voice unique?

Mindbody stands out through their wellness, connected, business communication style. Their central brand tension, "Fragmented vs. Connected", shapes how they communicate across the Technology sector.

What language style does Mindbody use?

Mindbody uses business wellness language, with figurative messaging, in descriptive-style sentences, using the present tense.

More Technology brand voices

Compare Mindbody