Loom Tone of Voice — Async & Personal
Tagline: "Say It With Video"
Industry: Video Messaging
Sector: Technology
How Loom Communicates
Loom replaces the long email with a quick video. "Say It With Video" makes communication faster and warmer than text — async, personal, easy. The voice is personable and direct, selling the human touch of just talking it through.
Tone Words
Loom's brand voice is defined by the following tone words: Async, Personal, Fast.
Communication Style
- Language Style: Personable
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
Loom Brand Story
Loom pioneered async video messaging for the workplace. Instead of scheduling a meeting or writing a long email, record a quick video and share the link. The platform has become essential for remote teams, product demos, and customer communication. Acquired by Atlassian for $975M.
Brand Message
Record quick videos to share with anyone
Brand Mission
Empower everyone at work to communicate more effectively
Brand Positioning
Core Concept: Async Video
Central Tension: Meetings vs. Messages
About Loom
Fruit of the Loom is an American company that manufactures clothing, particularly casual wear and underwear. The company's world headquarters are located in Bowling Green, Kentucky. Since 2002, it has been a wholly owned subsidiary of Berkshire Hathaway. Products manufactured by Fruit of the Loom itself and through its subsidiaries include clothing (t-shirts, hoodies, jackets, sweatpants, shorts and lingerie), and sports equipment (softballs and basketballs) manufactured and commercialized by Spalding.
Frequently Asked Questions About Loom
What is Loom's tone of voice?
Loom uses a async, personal, fast tone of voice. Their communication is personable, typically using command-style sentences in the present tense. Their tagline "Say It With Video" exemplifies this voice.
How does Loom communicate with customers?
Loom pioneered async video messaging for the workplace. Instead of scheduling a meeting or writing a long email, record a quick video and share the link. The platform has become essential for remote teams, product demos, and customer communication. Acquired by Atlassian for $975M.
What is Loom's brand message?
Loom's core message: Record quick videos to share with anyone Their mission: Empower everyone at work to communicate more effectively
What is Loom's slogan?
Loom's slogan is "Say It With Video". It carries their async, personal, fast voice.
What is Loom's mission?
Loom's mission: Empower everyone at work to communicate more effectively
What makes Loom's brand voice unique?
Loom stands out through their async, personal, fast communication style. Their central brand tension, "Meetings vs. Messages", shapes how they communicate across the Technology sector.
What language style does Loom use?
Loom uses personable language, with imaginative messaging, in command-style sentences, using the present tense.
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