Loom Tone of Voice — Async & Personal

Tagline: "Say It With Video"

Industry: Video Messaging

Sector: Technology

How Loom Communicates

Loom communicates with a async, personal and fast voice using casual modern language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Say It With Video", captures this voice. The central tension in Loom's communication is meetings vs. messages, which shapes every message they craft. Their mission is to empower everyone at work to communicate more effectively.

Tone Words

Loom's brand voice is defined by the following tone words: Async, Personal, Fast.

Communication Style

  • Language Style: Casual Modern
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Loom Brand Story

Loom pioneered async video messaging for the workplace. Instead of scheduling a meeting or writing a long email, record a quick video and share the link. The platform has become essential for remote teams, product demos, and customer communication. Acquired by Atlassian for $975M.

Brand Message

Record quick videos to share with anyone

Brand Mission

Empower everyone at work to communicate more effectively

Brand Positioning

Core Concept: Async Video

Central Tension: Meetings vs. Messages

Frequently Asked Questions About Loom

What is Loom's tone of voice?

Loom uses a async, personal, fast tone of voice. Their communication is casual modern, typically using command-style sentences in the present tense. Their tagline "Say It With Video" exemplifies this voice.

How does Loom communicate with customers?

Loom pioneered async video messaging for the workplace. Instead of scheduling a meeting or writing a long email, record a quick video and share the link. The platform has become essential for remote teams, product demos, and customer communication. Acquired by Atlassian for $975M.

What is Loom's brand message?

Loom's core message is about Record quick videos to share with anyone. Their concept "Async Video" drives their mission: Empower everyone at work to communicate more effectively.

What makes Loom's brand voice unique?

Loom stands out through their async, personal, fast communication style. Their central brand tension — "Meetings vs. Messages" — shapes every message they craft in the Technology sector.

What language style does Loom use?

Loom uses casual modern language with figurative messaging. Their sentences are typically command in structure, using the present tense.