Seventh Generation Tone of Voice — Sustainable & Generational
Tagline: "Nurturing the Health of the Next Seven Generations"
Industry: Sustainable Products
Sector: Consumer Goods
How Seventh Generation Communicates
Seventh Generation ties household products to the health of generations to come. "Nurturing the Health of the Next Seven Generations" frames the brand around sustainable, transparent products made with the distant future in mind — sustainable, generational, transparent. The voice is future-generations and principled, selling everyday cleaners and paper goods on a long-view philosophy: that today’s choices should protect the planet and people seven generations from now.
Tone Words
Seventh Generation's brand voice is defined by the following tone words: Sustainable, Generational, Transparent.
Communication Style
- Language Style: Future-generations
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Seventh Generation Brand Story
Seventh Generation pioneered transparent, plant-based cleaning and personal care products, named for the Iroquois philosophy of considering seven generations in every decision. The brand's commitment to ingredient disclosure and environmental advocacy predates current trends by decades. As part of Unilever, Seventh Generation extends its mission while maintaining B Corp certification. The brand proves that purpose and performance can coexist in mainstream retail.
Brand Message
Products safe for generations
Brand Mission
To inspire a consumer revolution that nurtures the health of the next seven generations
Brand Positioning
Core Concept: Seven generations of impact
Central Tension: Purity vs. Performance
About Seventh Generation
Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont-based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. In 2016, Anglo-Dutch consumer goods company Unilever acquired Seventh Generation for an estimated $700 million. Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources. The company uses recycled and post-consumer materials in its packaging, as well as biodegradable, plant-based phosphate-free and chlorine-free ingredients in its products. The company attributes the name "Seventh Generation" to the "Great Law of the Iroquois". Per the company, the document states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations."
Frequently Asked Questions About Seventh Generation
What is Seventh Generation's tone of voice?
Seventh Generation uses a sustainable, generational, transparent tone of voice. Their communication is future-generations, typically using statement-style sentences in the present tense. Their tagline "Nurturing the Health of the Next Seven Generations" exemplifies this voice.
How does Seventh Generation communicate with customers?
Seventh Generation pioneered transparent, plant-based cleaning and personal care products, named for the Iroquois philosophy of considering seven generations in every decision. The brand's commitment to ingredient disclosure and environmental advocacy predates current trends by decades. As part of Unilever, Seventh Generation extends its mission while maintaining B Corp certification. The brand proves that purpose and performance can coexist in mainstream retail.
What is Seventh Generation's brand message?
Seventh Generation's core message: Products safe for generations Their mission: To inspire a consumer revolution that nurtures the health of the next seven generations
What is Seventh Generation's slogan?
Seventh Generation's slogan is "Nurturing the Health of the Next Seven Generations". It carries their sustainable, generational, transparent voice.
What is Seventh Generation's mission?
Seventh Generation's mission: To inspire a consumer revolution that nurtures the health of the next seven generations
What makes Seventh Generation's brand voice unique?
Seventh Generation stands out through their sustainable, generational, transparent communication style. Their central brand tension, "Purity vs. Performance", shapes how they communicate across the Consumer Goods sector.
What language style does Seventh Generation use?
Seventh Generation uses future-generations language, with imaginative messaging, in statement-style sentences, using the present tense.
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Compare Seventh Generation
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- Seventh Generation vs Charmin tone of voice
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