Seventh Generation Tone of Voice — Sustainable & Generational
Tagline: "Nurturing the Health of the Next Seven Generations"
Industry: Sustainable Products
Sector: Consumer Goods
How Seventh Generation Communicates
Seventh Generation communicates with a sustainable, generational and transparent voice using mission-driven and transparent language. Their sentences are primarily declaratives in the present tense. Their messaging is figurative. Their tagline, "Nurturing the Health of the Next Seven Generations", captures this voice. The central tension in Seventh Generation's communication is purity vs. performance, which shapes every message they craft. Their mission is to inspire a consumer revolution that nurtures the health of the next seven generations.
Tone Words
Seventh Generation's brand voice is defined by the following tone words: Sustainable, Generational, Transparent.
Communication Style
- Language Style: Mission-driven and transparent
- Sentence Type: Declarative
- Tense: Present
- Expression: Figurative
Seventh Generation Brand Story
Seventh Generation pioneered transparent, plant-based cleaning and personal care products, named for the Iroquois philosophy of considering seven generations in every decision. The brand's commitment to ingredient disclosure and environmental advocacy predates current trends by decades. As part of Unilever, Seventh Generation extends its mission while maintaining B Corp certification. The brand proves that purpose and performance can coexist in mainstream retail.
Brand Message
Products safe for generations
Brand Mission
To inspire a consumer revolution that nurtures the health of the next seven generations
Brand Positioning
Core Concept: Seven generations of impact
Central Tension: Purity vs. Performance
Frequently Asked Questions About Seventh Generation
What is Seventh Generation's tone of voice?
Seventh Generation uses a sustainable, generational, transparent tone of voice. Their communication is mission-driven and transparent, typically using declarative-style sentences in the present tense. Their tagline "Nurturing the Health of the Next Seven Generations" exemplifies this voice.
How does Seventh Generation communicate with customers?
Seventh Generation pioneered transparent, plant-based cleaning and personal care products, named for the Iroquois philosophy of considering seven generations in every decision. The brand's commitment to ingredient disclosure and environmental advocacy predates current trends by decades. As part of Unilever, Seventh Generation extends its mission while maintaining B Corp certification. The brand proves that purpose and performance can coexist in mainstream retail.
What is Seventh Generation's brand message?
Seventh Generation's core message is about Products safe for generations. Their concept "Seven generations of impact" drives their mission: To inspire a consumer revolution that nurtures the health of the next seven generations.
What makes Seventh Generation's brand voice unique?
Seventh Generation stands out through their sustainable, generational, transparent communication style. Their central brand tension — "Purity vs. Performance" — shapes every message they craft in the Consumer Goods sector.
What language style does Seventh Generation use?
Seventh Generation uses mission-driven and transparent language with figurative messaging. Their sentences are typically declarative in structure, using the present tense.