Seventh Generation Tone of Voice — Sustainable & Generational

Tagline: "Nurturing the Health of the Next Seven Generations"

Industry: Sustainable Products

Sector: Consumer Goods

How Seventh Generation Communicates

Seventh Generation communicates with a sustainable, generational and transparent voice using mission-driven and transparent language. Their sentences are primarily declaratives in the present tense. Their messaging is figurative. Their tagline, "Nurturing the Health of the Next Seven Generations", captures this voice. The central tension in Seventh Generation's communication is purity vs. performance, which shapes every message they craft. Their mission is to inspire a consumer revolution that nurtures the health of the next seven generations.

Tone Words

Seventh Generation's brand voice is defined by the following tone words: Sustainable, Generational, Transparent.

Communication Style

  • Language Style: Mission-driven and transparent
  • Sentence Type: Declarative
  • Tense: Present
  • Expression: Figurative

Seventh Generation Brand Story

Seventh Generation pioneered transparent, plant-based cleaning and personal care products, named for the Iroquois philosophy of considering seven generations in every decision. The brand's commitment to ingredient disclosure and environmental advocacy predates current trends by decades. As part of Unilever, Seventh Generation extends its mission while maintaining B Corp certification. The brand proves that purpose and performance can coexist in mainstream retail.

Brand Message

Products safe for generations

Brand Mission

To inspire a consumer revolution that nurtures the health of the next seven generations

Brand Positioning

Core Concept: Seven generations of impact

Central Tension: Purity vs. Performance

About Seventh Generation

Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont-based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. In 2016, Anglo-Dutch consumer goods company Unilever acquired Seventh Generation for an estimated $700 million. Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources. The company uses recycled and post-consumer materials in its packaging, as well as biodegradable, plant-based phosphate-free and chlorine-free ingredients in its products. The company attributes the name "Seventh Generation" to the "Great Law of the Iroquois". Per the company, the document states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations."

Frequently Asked Questions About Seventh Generation

What is Seventh Generation's tone of voice?

Seventh Generation uses a sustainable, generational, transparent tone of voice. Their communication is mission-driven and transparent, typically using declarative-style sentences in the present tense. Their tagline "Nurturing the Health of the Next Seven Generations" exemplifies this voice.

How does Seventh Generation communicate with customers?

Seventh Generation pioneered transparent, plant-based cleaning and personal care products, named for the Iroquois philosophy of considering seven generations in every decision. The brand's commitment to ingredient disclosure and environmental advocacy predates current trends by decades. As part of Unilever, Seventh Generation extends its mission while maintaining B Corp certification. The brand proves that purpose and performance can coexist in mainstream retail.

What is Seventh Generation's brand message?

Seventh Generation's core message: Products safe for generations Their mission: To inspire a consumer revolution that nurtures the health of the next seven generations

What is Seventh Generation's slogan?

Seventh Generation's slogan is "Nurturing the Health of the Next Seven Generations". It carries their sustainable, generational, transparent voice.

What is Seventh Generation's mission?

Seventh Generation's mission: To inspire a consumer revolution that nurtures the health of the next seven generations

What makes Seventh Generation's brand voice unique?

Seventh Generation stands out through their sustainable, generational, transparent communication style. Their central brand tension, "Purity vs. Performance", shapes how they communicate across the Consumer Goods sector.

What language style does Seventh Generation use?

Seventh Generation uses mission-driven and transparent language, with figurative messaging, in declarative-style sentences, using the present tense.

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