Rakuten Tone of Voice — Reliable & Efficient

Tagline: "Cash Back. Deals. Shop. Earn."

Industry: E-Commerce

Sector: Technology

How Rakuten Communicates

Rakuten communicates with a reliable and efficient voice using imperative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Cash Back. Deals. Shop. Earn.", captures this voice. The central tension in Rakuten's communication is chaos vs. simplicity, which shapes every message they craft. Their mission is to help people live better with tech.

Tone Words

Rakuten's brand voice is defined by the following tone words: Reliable, Efficient.

Communication Style

Language Style: Imperative
Sentence Type: Statement
Tense: Present
Expression: Figurative

Rakuten Brand Story

"Cash Back. Deals. Shop. Earn." emphasizes a straightforward, actionable approach that invites consumers to engage without hesitation. The core tension of chaos versus simplicity reflects a commitment to making online shopping straightforward amidst the complexities of e-commerce. The tone is reliable and efficient, supporting users in navigating their shopping experiences with ease. This imperative language style reinforces a sense of urgency and action, resonating with those seeking a hassle-free way to shop and earn rewards.

Brand Message

Shop with ease

Brand Mission

Help people live better with tech

Brand Positioning

Core Concept: Design Your Life

Central Tension: Chaos vs. Simplicity

About Rakuten

Rakuten Group, Inc. (楽天グループ株式会社, Rakuten Gurūpu kabushikigaisha; pronounced [ɾakɯ̥teɴ], lit. 'Optimism') is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around the online retail marketplace Rakuten Ichiba, its businesses include financial services utilizing Fintech, digital content and communications services such as the messaging app Viber, e-book distributor Kobo, and Japan's fourth-most used mobile carrier, Rakuten Mobile. Rakuten has more than 28,000 employees worldwide, operating in 30 countries and regions, and its revenues totalling US $12.8 billion as of 2021. Rakuten was the official sponsor of the Spanish football club FC Barcelona from 2017 until 2022, and the Golden State Warriors of the NBA as of 2022. It is sometimes referred to as the "Amazon of Japan". Some past significant investments include Buy.com (now Rakuten.com in the US), Priceminister (France, now Rakuten.fr), Ikeda, Tradoria, Play.com, Wuaki.tv, Pinterest, Ebates, Viki, and The Grommet. The company also holds and has held stakes in Ozon.ru, AHA Life, Lyft, Cabify, Careem, Carousell and Acorns.

Frequently Asked Questions About Rakuten

What is Rakuten's tone of voice?

Rakuten uses a reliable, efficient tone of voice. Their communication is imperative, typically using statement-style sentences in the present tense. Their tagline "Cash Back. Deals. Shop. Earn." exemplifies this voice.

How does Rakuten communicate with customers?

What is Rakuten's brand message?

Rakuten's core message: Shop with ease Their mission: Help people live better with tech

What is Rakuten's slogan?

Rakuten's slogan is "Cash Back. Deals. Shop. Earn.". It carries their reliable, efficient voice.

What is Rakuten's mission?

Rakuten's mission: Help people live better with tech

What makes Rakuten's brand voice unique?

Rakuten stands out through their reliable, efficient communication style. Their central brand tension, "Chaos vs. Simplicity", shapes how they communicate across the Technology sector.

What language style does Rakuten use?

Rakuten uses imperative language, with figurative messaging, in statement-style sentences, using the present tense.