Hinge Tone of Voice — Aspirational & Empowering

Tagline: "Designed to be deleted"

Industry: Dating

Sector: Technology

How Hinge Communicates

Hinge communicates with a aspirational and empowering voice using aspirational language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Designed to be deleted", captures this voice. The central tension in Hinge's communication is chaos vs. simplicity, which shapes every message they craft. Their mission is to make financial services more inclusive.

Tone Words

Hinge's brand voice is defined by the following tone words: Aspirational, Empowering.

Communication Style

  • Language Style: Aspirational
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Hinge Brand Story

"Designed to be deleted" hints at a casual, low-pressure approach to dating, suggesting that connections can be made and let go without heaviness. The tension between chaos and simplicity reflects a desire for clarity in a complicated space, while the aspirational tone encourages users to feel supported in their search for meaningful relationships. The language style, being direct and present, creates an inviting atmosphere that resonates with those seeking convenience in their dating lives.

Brand Message

Shop with ease

Brand Mission

Make financial services more inclusive

Brand Positioning

Core Concept: Convenient Living

Central Tension: Chaos vs. Simplicity

About Hinge

Hinge is an online dating application. The app displays potential matches one at a time and allows the user to dismiss or attempt to match by responding to a specific piece of information on the other's profile. The service emphasizes uploading user-generated material in a variety of formats, such as photos, videos, voice recordings, and "prompts", as a way to express personality and appearance. The app is fully owned by Match Group as of February 2019.

Frequently Asked Questions About Hinge

What is Hinge's tone of voice?

Hinge uses a aspirational, empowering tone of voice. Their communication is aspirational, typically using statement-style sentences in the present tense. Their tagline "Designed to be deleted" exemplifies this voice.

How does Hinge communicate with customers?

"Designed to be deleted" hints at a casual, low-pressure approach to dating, suggesting that connections can be made and let go without heaviness. The tension between chaos and simplicity reflects a desire for clarity in a complicated space, while the aspirational tone encourages users to feel supported in their search for meaningful relationships. The language style, being direct and present, creates an inviting atmosphere that resonates with those seeking convenience in their dating lives.

What is Hinge's brand message?

Hinge's core message: Shop with ease Their mission: Make financial services more inclusive

What is Hinge's slogan?

Hinge's slogan is "Designed to be deleted". It carries their aspirational, empowering voice.

What is Hinge's mission?

Hinge's mission: Make financial services more inclusive

What makes Hinge's brand voice unique?

Hinge stands out through their aspirational, empowering communication style. Their central brand tension, "Chaos vs. Simplicity", shapes how they communicate across the Technology sector.

What language style does Hinge use?

Hinge uses aspirational language, with figurative messaging, in statement-style sentences, using the present tense.

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