Cisco Tone of Voice — Forward-thinking & Secure
Tagline: "Tomorrow Starts Here"
Industry: Technology / Networking
Sector: Technology
How Cisco Communicates
Cisco communicates with a forward-thinking and secure voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Tomorrow Starts Here", captures this voice. The central tension in Cisco's communication is stability vs. innovation, which shapes every message they craft. Their mission is to power an inclusive future through technology.
Tone Words
Cisco's brand voice is defined by the following tone words: Forward-thinking, Secure.
Communication Style
- Language Style: Declarative
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Cisco Brand Story
"Tomorrow Starts Here" emphasizes a forward-thinking approach that balances security with the need for progress. The core tension between stability and innovation is palpable, driving a narrative that feels both ambitious and grounded. The declarative language style reinforces a sense of confidence, asserting a commitment to shaping a more inclusive digital future. It’s a call to action that resonates, pushing for connectivity while remaining anchored in reliability.
Brand Message
Shaping the digital world
Brand Mission
Power an inclusive future through technology
Brand Positioning
Core Concept: Build the future of connectivity
Central Tension: Stability vs. Innovation
Frequently Asked Questions About Cisco
What is Cisco's tone of voice?
Cisco uses a forward-thinking, secure tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Tomorrow Starts Here" exemplifies this voice.
How does Cisco communicate with customers?
"Tomorrow Starts Here" emphasizes a forward-thinking approach that balances security with the need for progress. The core tension between stability and innovation is palpable, driving a narrative that feels both ambitious and grounded. The declarative language style reinforces a sense of confidence, asserting a commitment to shaping a more inclusive digital future. It’s a call to action that resonates, pushing for connectivity while remaining anchored in reliability.
What is Cisco's brand message?
Cisco's core message is about Shaping the digital world. Their concept "Build the future of connectivity" drives their mission: Power an inclusive future through technology.
What makes Cisco's brand voice unique?
Cisco stands out through their forward-thinking, secure communication style. Their central brand tension — "Stability vs. Innovation" — shapes every message they craft in the Technology sector.
What language style does Cisco use?
Cisco uses declarative language with figurative messaging. Their sentences are typically statement in structure, using the present tense.