Cisco vs Microsoft: Tone of Voice Compared
A side-by-side comparison of how Cisco and Microsoft communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | Cisco | Microsoft |
|---|---|---|
| Tone words | Forward-thinking, Secure | Innovative, Bold |
| Language style | Declarative | Imperative |
| Sentence type | Statement | Command |
| Tense | Present | Present |
| Expression | Figurative | Figurative |
| Tagline | "Tomorrow Starts Here" | "Be what's next" |
What Cisco and Microsoft share
Cisco and Microsoft share no tone words. Both compete in the Technology sector.
Where they differ
Cisco leans forward-thinking, secure. Microsoft leans innovative, bold.
Frequently Asked Questions
How is Cisco's tone of voice different from Microsoft's?
Cisco uses a forward-thinking, secure tone with declarative language, while Microsoft uses a innovative, bold tone with imperative language. They share no tone words.
What is Cisco's tagline and what is Microsoft's tagline?
Cisco's tagline is "Tomorrow Starts Here". Microsoft's tagline is "Be what's next".