Microsoft Tone of Voice — Innovative & Bold

Tagline: "Be what's next"

Industry: Technology / Software

Sector: Technology

How Microsoft Communicates

Microsoft frames technology as human potential unlocked. "Be what’s next" is forward-leaning and optimistic, pitching its tools as the platform for everyone’s ambitions — innovative, bold, inclusive. The voice is empowering and confident, selling progress as something it helps you reach.

Tone Words

Microsoft's brand voice is defined by the following tone words: Innovative, Bold.

Communication Style

Language Style: Empowering
Sentence Type: Command
Tense: Present
Expression: Imaginative

Microsoft Brand Story

"Be what's next" emphasizes a proactive approach to change, highlighting the push against stagnation. The tone is bold and imperative, urging users to embrace the future. This creates an atmosphere where progress is not just expected but demanded, reflecting a commitment to constant evolution. The core tension between static and progress is palpable, driving the narrative forward with urgency.

Brand Message

Push humanity forward with software

Brand Mission

Empower the world with digital innovation

Brand Positioning

Core Concept: Future Ready

Central Tension: Static vs. Progress

About Microsoft

Microsoft Corporation is an American multinational technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the rise of personal computers through software like Windows, and has since expanded to Internet services, cloud computing, artificial intelligence, video gaming, and other fields. Often described as a Big Tech company, Microsoft is the largest software company by revenue, one of the most valuable public companies, and one of the most valuable brands globally. It is a part of Big Tech along with five other tech companies in the United States, Alphabet (Google), Amazon, Apple, Meta (Facebook), and Nvidia, which are also the largest companies in the world by market capitalization. Founded by Bill Gates and Paul Allen to market BASIC interpreters for the Altair 8800, Microsoft rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Windows. During the 41 years from 1980 to 2021 Microsoft released 9 versions of MS-DOS with a median frequency of 2 years, and 13 versions of Windows with a median frequency of 3 years. The company's 1986 initial public offering (IPO) and subsequent...

Frequently Asked Questions About Microsoft

What is Microsoft's tone of voice?

Microsoft uses a innovative, bold tone of voice. Their communication is empowering, typically using command-style sentences in the present tense. Their tagline "Be what's next" exemplifies this voice.

How does Microsoft communicate with customers?

What is Microsoft's brand message?

Microsoft's core message: Push humanity forward with software Their mission: Empower the world with digital innovation

What is Microsoft's slogan?

Microsoft's slogan is "Be what's next". It carries their innovative, bold voice.

What is Microsoft's mission?

Microsoft's mission: Empower the world with digital innovation

What makes Microsoft's brand voice unique?

Microsoft stands out through their innovative, bold communication style. Their central brand tension, "Static vs. Progress", shapes how they communicate across the Technology sector.

What language style does Microsoft use?

Microsoft uses empowering language, with imaginative messaging, in command-style sentences, using the present tense.