HP Inc. Tone of Voice — Reliable & Future-Driven
Tagline: "Keep reinventing"
Industry: Technology / Hardware
Sector: Technology
How HP Inc. Communicates
HP frames itself as perpetually renewing. "Keep reinventing" is a short, forward-looking nudge tied to reliability and change — practical, future-driven, steady. The voice is evolving and grounded, selling dependability that keeps moving with you.
Tone Words
HP Inc.'s brand voice is defined by the following tone words: Reliable, Future-Driven.
Communication Style
- Language Style: Evolving
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
HP Inc. Brand Story
"Keep reinventing" communicates a call to action that emphasizes a commitment to continuous change, not just for the sake of it, but to truly adapt to evolving needs. The core tension of repetition versus evolution reflects a balancing act between stability and progress. The tone is reliable and future-driven, urging users to embrace change with confidence. The imperative language style reinforces the idea of taking immediate steps toward that future.
Brand Message
Enable tech that adapts to your needs
Brand Mission
Design devices for the future
Brand Positioning
Core Concept: Tech Reinvention
Central Tension: Repetition vs. Evolution
About HP Inc.
HP Inc. is an American multinational information technology company with its headquarters in Palo Alto, California, that develops personal computers (PCs), printers and related supplies, as well as 3D printing services. It is the world's second-largest personal computer vendor by unit sales after Lenovo and ahead of Dell as of 2024. HP Inc. was founded in 2015 when the original Hewlett-Packard Company split into two companies. The old company's enterprise product and business services divisions were spun-off into a new publicly traded company, Hewlett Packard Enterprise, while Hewlett-Packard itself was renamed as HP Inc. and retained the personal computer and printer services divisions of its predecessor, serving as the legal successor of the original company that was founded in 1939. HP is listed on the New York Stock Exchange and is a constituent of the S&P 500 Index. In the 2023 Fortune 500 list, HP is ranked 63rd-largest United States corporation by total revenue.
Frequently Asked Questions About HP Inc.
What is HP Inc.'s tone of voice?
HP Inc. uses a reliable, future-driven tone of voice. Their communication is evolving, typically using command-style sentences in the present tense. Their tagline "Keep reinventing" exemplifies this voice.
How does HP Inc. communicate with customers?
"Keep reinventing" communicates a call to action that emphasizes a commitment to continuous change, not just for the sake of it, but to truly adapt to evolving needs. The core tension of repetition versus evolution reflects a balancing act between stability and progress. The tone is reliable and future-driven, urging users to embrace change with confidence. The imperative language style reinforces the idea of taking immediate steps toward that future.
What is HP Inc.'s brand message?
HP Inc.'s core message: Enable tech that adapts to your needs Their mission: Design devices for the future
What is HP Inc.'s slogan?
HP Inc.'s slogan is "Keep reinventing". It carries their reliable, future-driven voice.
What is HP Inc.'s mission?
HP Inc.'s mission: Design devices for the future
What makes HP Inc.'s brand voice unique?
HP Inc. stands out through their reliable, future-driven communication style. Their central brand tension, "Repetition vs. Evolution", shapes how they communicate across the Technology sector.
What language style does HP Inc. use?
HP Inc. uses evolving language, with imaginative messaging, in command-style sentences, using the present tense.
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