HP Inc. Tone of Voice — Reliable & Future-Driven

Tagline: "Keep reinventing"

Industry: Technology / Hardware

Sector: Technology

How HP Inc. Communicates

HP Inc. communicates with a reliable and future-driven voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Keep reinventing", captures this voice. The central tension in HP Inc.'s communication is repetition vs. evolution, which shapes every message they craft. Their mission is to design devices for the future.

Tone Words

HP Inc.'s brand voice is defined by the following tone words: Reliable, Future-Driven.

Communication Style

  • Language Style: Imperative
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

HP Inc. Brand Story

"Keep reinventing" communicates a call to action that emphasizes a commitment to continuous change, not just for the sake of it, but to truly adapt to evolving needs. The core tension of repetition versus evolution reflects a balancing act between stability and progress. The tone is reliable and future-driven, urging users to embrace change with confidence. The imperative language style reinforces the idea of taking immediate steps toward that future.

Brand Message

Enable tech that adapts to your needs

Brand Mission

Design devices for the future

Brand Positioning

Core Concept: Tech Reinvention

Central Tension: Repetition vs. Evolution

About HP Inc.

HP Inc. is an American multinational information technology company with its headquarters in Palo Alto, California, that develops personal computers (PCs), printers and related supplies, as well as 3D printing services. It is the world's second-largest personal computer vendor by unit sales after Lenovo and ahead of Dell as of 2024. HP Inc. was founded in 2015 when the original Hewlett-Packard Company split into two companies. The old company's enterprise product and business services divisions were spun-off into a new publicly traded company, Hewlett Packard Enterprise, while Hewlett-Packard itself was renamed as HP Inc. and retained the personal computer and printer services divisions of its predecessor, serving as the legal successor of the original company that was founded in 1939. HP is listed on the New York Stock Exchange and is a constituent of the S&P 500 Index. In the 2023 Fortune 500 list, HP is ranked 63rd-largest United States corporation by total revenue.

Frequently Asked Questions About HP Inc.

What is HP Inc.'s tone of voice?

HP Inc. uses a reliable, future-driven tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Keep reinventing" exemplifies this voice.

How does HP Inc. communicate with customers?

"Keep reinventing" communicates a call to action that emphasizes a commitment to continuous change, not just for the sake of it, but to truly adapt to evolving needs. The core tension of repetition versus evolution reflects a balancing act between stability and progress. The tone is reliable and future-driven, urging users to embrace change with confidence. The imperative language style reinforces the idea of taking immediate steps toward that future.

What is HP Inc.'s brand message?

HP Inc.'s core message: Enable tech that adapts to your needs Their mission: Design devices for the future

What is HP Inc.'s slogan?

HP Inc.'s slogan is "Keep reinventing". It carries their reliable, future-driven voice.

What is HP Inc.'s mission?

HP Inc.'s mission: Design devices for the future

What makes HP Inc.'s brand voice unique?

HP Inc. stands out through their reliable, future-driven communication style. Their central brand tension, "Repetition vs. Evolution", shapes how they communicate across the Technology sector.

What language style does HP Inc. use?

HP Inc. uses imperative language, with figurative messaging, in command-style sentences, using the present tense.

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