ServiceNow Tone of Voice — Enterprise & Transformative

Tagline: "The World Works with ServiceNow"

Industry: Enterprise Software / Workflow

Sector: Technology

How ServiceNow Communicates

ServiceNow communicates with a enterprise and transformative voice using professional language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "The World Works with ServiceNow", captures this voice. The central tension in ServiceNow's communication is manual vs. automated, which shapes every message they craft. Their mission is to make the world of work, work better for people.

Tone Words

ServiceNow's brand voice is defined by the following tone words: Enterprise, Transformative.

Communication Style

  • Language Style: Professional
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

ServiceNow Brand Story

ServiceNow transforms the way organizations operate by digitizing workflows and creating great experiences for employees and customers. The platform connects disparate systems and processes, enabling enterprises to move from manual, siloed work to automated, connected operations.

Brand Message

Transform the way work gets done across the enterprise

Brand Mission

Make the world of work, work better for people

Brand Positioning

Core Concept: Digital Workflow

Central Tension: Manual vs. Automated

About ServiceNow

ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.

Frequently Asked Questions About ServiceNow

What is ServiceNow's tone of voice?

ServiceNow uses a enterprise, transformative tone of voice. Their communication is professional, typically using statement-style sentences in the present tense. Their tagline "The World Works with ServiceNow" exemplifies this voice.

How does ServiceNow communicate with customers?

ServiceNow transforms the way organizations operate by digitizing workflows and creating great experiences for employees and customers. The platform connects disparate systems and processes, enabling enterprises to move from manual, siloed work to automated, connected operations.

What is ServiceNow's brand message?

ServiceNow's core message: Transform the way work gets done across the enterprise Their mission: Make the world of work, work better for people

What is ServiceNow's slogan?

ServiceNow's slogan is "The World Works with ServiceNow". It carries their enterprise, transformative voice.

What is ServiceNow's mission?

ServiceNow's mission: Make the world of work, work better for people

What makes ServiceNow's brand voice unique?

ServiceNow stands out through their enterprise, transformative communication style. Their central brand tension, "Manual vs. Automated", shapes how they communicate across the Technology sector.

What language style does ServiceNow use?

ServiceNow uses professional language, with figurative messaging, in statement-style sentences, using the present tense.

More Technology brand voices

Compare ServiceNow