NextEra Energy Tone of Voice — Clean & Leading

Tagline: "Leading the clean energy transformation"

Industry: Renewable Energy

Sector: Energy

How NextEra Energy Communicates

NextEra Energy communicates with a clean, leading and innovative voice using progressive language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Leading the clean energy transformation", captures this voice. The central tension in NextEra Energy's communication is fossil vs. renewable, which shapes every message they craft. Their mission is to create value through clean energy innovation.

Tone Words

NextEra Energy's brand voice is defined by the following tone words: Clean, Leading, Innovative.

Communication Style

Language Style: Progressive
Sentence Type: Statement
Tense: Present
Expression: Literal

NextEra Energy Brand Story

NextEra Energy is America's largest producer of wind and solar energy.

Brand Message

The world's largest producer of wind and solar energy

Brand Mission

To create value through clean energy innovation

Brand Positioning

Core Concept: Clean Leadership

Central Tension: Fossil vs. Renewable

About NextEra Energy

NextEra Energy Resources, LLC (NEER) is a wholesale electricity supplier based in Juno Beach, Florida. NEER is a subsidiary of NextEra Energy (NYSE: NEE), a Fortune 200 company. Prior to 2009, NextEra Energy Resources was known as FPL Energy. NextEra Energy Resources is the world's largest operator of wind and solar projects. In addition to wind and solar, NEER owns and operates generating plants powered by nuclear energy, natural gas, and oil. As of December 2017, the combined capacity of NEER's facilities is 19.06 gigawatts (GW) across 32 states, 4 Canadian provinces, and 1 province in Spain. NEER also develops and builds battery storage projects. As of December 2017, NEER owns and operates approximately 205 electrical substations and 1,190 circuit miles of electric power transmission lines.

Frequently Asked Questions About NextEra Energy

What is NextEra Energy's tone of voice?

NextEra Energy uses a clean, leading, innovative tone of voice. Their communication is progressive, typically using statement-style sentences in the present tense. Their tagline "Leading the clean energy transformation" exemplifies this voice.

What is NextEra Energy's brand message?

NextEra Energy's core message: The world's largest producer of wind and solar energy Their mission: To create value through clean energy innovation

What is NextEra Energy's slogan?

NextEra Energy's slogan is "Leading the clean energy transformation". It carries their clean, leading, innovative voice.

What is NextEra Energy's mission?

NextEra Energy's mission: To create value through clean energy innovation

What makes NextEra Energy's brand voice unique?

NextEra Energy stands out through their clean, leading, innovative communication style. Their central brand tension, "Fossil vs. Renewable", shapes how they communicate across the Energy sector.

What language style does NextEra Energy use?

NextEra Energy uses progressive language, with literal messaging, in statement-style sentences, using the present tense.