Sunrun Tone of Voice — Empowering & Sustainable

Tagline: "Make the switch to solar"

Industry: Solar Energy

Sector: Energy

How Sunrun Communicates

Sunrun communicates with a empowering, sustainable and accessible voice using empowering language. Their sentences are primarily commands in the imperative tense. Their messaging is literal. Their tagline, "Make the switch to solar", captures this voice. The central tension in Sunrun's communication is upfront cost vs. long-term savings, which shapes every message they craft. Their mission is to create a planet run by the sun.

Tone Words

Sunrun's brand voice is defined by the following tone words: Empowering, Sustainable, Accessible.

Communication Style

  • Language Style: Empowering
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Literal

Sunrun Brand Story

Sunrun is the largest residential solar company in the United States.

Brand Message

Residential solar made accessible for every homeowner

Brand Mission

To create a planet run by the sun

Brand Positioning

Core Concept: Solar Switch

Central Tension: Upfront Cost vs. Long-term Savings

Frequently Asked Questions About Sunrun

What is Sunrun's tone of voice?

Sunrun uses a empowering, sustainable, accessible tone of voice. Their communication is empowering, typically using command-style sentences in the imperative tense. Their tagline "Make the switch to solar" exemplifies this voice.

How does Sunrun communicate with customers?

Sunrun is the largest residential solar company in the United States.

What is Sunrun's brand message?

Sunrun's core message is about Residential solar made accessible for every homeowner. Their concept "Solar Switch" drives their mission: To create a planet run by the sun.

What makes Sunrun's brand voice unique?

Sunrun stands out through their empowering, sustainable, accessible communication style. Their central brand tension — "Upfront Cost vs. Long-term Savings" — shapes every message they craft in the Energy sector.

What language style does Sunrun use?

Sunrun uses empowering language with literal messaging. Their sentences are typically command in structure, using the imperative tense.