Sunrun Tone of Voice — Empowering & Sustainable

Tagline: "Make the switch to solar"

Industry: Solar Energy

Sector: Energy

How Sunrun Communicates

Sunrun ties home solar to an easy, empowering switch away from the grid. "Make the switch to solar" frames residential panels around accessibility, savings, and going green — empowering, sustainable, upbeat. The voice is switch-driving and encouraging, selling the simple decision to power your own home from the sun.

Tone Words

Sunrun's brand voice is defined by the following tone words: Empowering, Sustainable, Accessible.

Communication Style

Language Style: Switch-driving
Sentence Type: Command
Tense: Command
Expression: Straightforward

Sunrun Brand Story

Sunrun is the largest residential solar company in the United States.

Brand Message

Residential solar made accessible for every homeowner

Brand Mission

To create a planet run by the sun

Brand Positioning

Core Concept: Solar Switch

Central Tension: Upfront Cost vs. Long-term Savings

About Sunrun

Sunrun Inc. is an American provider of photovoltaic systems and battery energy storage products, primarily for residential customers. The company was established in 2007 and is headquartered in San Francisco, California. Since its inception, the company has focused primarily on a power purchase agreement (PPA) business model where Sunrun installs and maintains a solar system on a customer's home, then sells power to the customer at an agreed upon rate for a 20- or 25-year term. This business model allows property owners to install solar at no upfront cost, but without the benefits (such as tax breaks) or some risks that come with being the owner of the system. The company has a sizable network of partners, including Costco and Lowe's, who allow Sunrun to market to customers inside their stores. In 2023, the company installed solar systems capable of generating 990 megawatts of power, and in the history of the company, had installed a total of 5.7 gigawatts of power for nearly 800,000 customers.

Frequently Asked Questions About Sunrun

What is Sunrun's tone of voice?

Sunrun uses a empowering, sustainable, accessible tone of voice. Their communication is switch-driving, typically using command-style sentences in the command tense. Their tagline "Make the switch to solar" exemplifies this voice.

What is Sunrun's brand message?

Sunrun's core message: Residential solar made accessible for every homeowner Their mission: To create a planet run by the sun

What is Sunrun's slogan?

Sunrun's slogan is "Make the switch to solar". It carries their empowering, sustainable, accessible voice.

What is Sunrun's mission?

Sunrun's mission: To create a planet run by the sun

What makes Sunrun's brand voice unique?

Sunrun stands out through their empowering, sustainable, accessible communication style. Their central brand tension, "Upfront Cost vs. Long-term Savings", shapes how they communicate across the Energy sector.

What language style does Sunrun use?

Sunrun uses switch-driving language, with straightforward messaging, in command-style sentences, using the command tense.