Southern Company Tone of Voice — Energy & Great

Tagline: "Energy To Do Great Things"

Industry: Utilities

Sector: Energy

How Southern Company Communicates

Southern Company communicates with a energy, great and enabling voice using empowering language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Energy To Do Great Things", captures this voice. The central tension in Southern Company's communication is ordinary vs. great, which shapes every message they craft. Their mission is to provide clean, safe, reliable and affordable energy.

Tone Words

Southern Company's brand voice is defined by the following tone words: Energy, Great, Enabling.

Communication Style

  • Language Style: Empowering
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Southern Company Brand Story

Southern Company provides energy to the Southeast and beyond.

Brand Message

Southeastern utility holding company

Brand Mission

To provide clean, safe, reliable and affordable energy

Brand Positioning

Core Concept: Enabling greatness

Central Tension: Ordinary vs. Great

Frequently Asked Questions About Southern Company

What is Southern Company's tone of voice?

Southern Company uses a energy, great, enabling tone of voice. Their communication is empowering, typically using statement-style sentences in the present tense. Their tagline "Energy To Do Great Things" exemplifies this voice.

How does Southern Company communicate with customers?

Southern Company provides energy to the Southeast and beyond.

What is Southern Company's brand message?

Southern Company's core message is about Southeastern utility holding company. Their concept "Enabling greatness" drives their mission: To provide clean, safe, reliable and affordable energy.

What makes Southern Company's brand voice unique?

Southern Company stands out through their energy, great, enabling communication style. Their central brand tension — "Ordinary vs. Great" — shapes every message they craft in the Energy sector.

What language style does Southern Company use?

Southern Company uses empowering language with figurative messaging. Their sentences are typically statement in structure, using the present tense.