Consolidated Edison Tone of Voice — Power & New York

Tagline: "Powering New York"

Industry: Utilities

Sector: Energy

How Consolidated Edison Communicates

Con Edison talks like the grid under a city that never sleeps. "Powering New York" ties a utility to the identity of the place it serves — essential, reliable, unglamorous. The voice is workhorse and steady, proud of keeping the lights on for millions.

Tone Words

Consolidated Edison's brand voice is defined by the following tone words: Power, New York, Essential.

Communication Style

Language Style: Workhorse
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Consolidated Edison Brand Story

Con Edison has been powering New York City for over 200 years.

Brand Message

New York utility icon

Brand Mission

To provide energy for the present and invest in our future

Brand Positioning

Core Concept: Powering NYC

Central Tension: Dark vs. Powered

About Consolidated Edison

Consolidated Edison, Inc., commonly known as Con Edison (stylized as conEdison) or ConEd, is an energy company based in New York City. It is one of the largest investor-owned energy companies in the United States, with approximately $15.26 billion in annual revenues as of 2024, and over $70 billion in assets. The company provides a wide range of energy-related products and services to its customers through its subsidiaries: Consolidated Edison Company of New York, Inc. (CECONY), a regulated utility providing electric and gas service in New York City and Westchester County, New York, and steam service in the borough of Manhattan; Orange and Rockland Utilities, Inc., a regulated utility serving customers in a 1,300-square-mile (3,400 km2) area in southeastern New York and northern New Jersey; and, Con Edison Transmission, Inc., which invests in electric and natural gas transmission projects. In 2015, electric revenues accounted for 70.35% of consolidated sales (70.55% in 2014); gas revenues 13.61% (14.96% in 2014); steam revenues 5.01% (4.86% in 2014); and non-utility revenues of 11.02% (9.63% in 2014).

Frequently Asked Questions About Consolidated Edison

What is Consolidated Edison's tone of voice?

Consolidated Edison uses a power, new york, essential tone of voice. Their communication is workhorse, typically using statement-style sentences in the present tense. Their tagline "Powering New York" exemplifies this voice.

What is Consolidated Edison's brand message?

Consolidated Edison's core message: New York utility icon Their mission: To provide energy for the present and invest in our future

What is Consolidated Edison's slogan?

Consolidated Edison's slogan is "Powering New York". It carries their power, new york, essential voice.

What is Consolidated Edison's mission?

Consolidated Edison's mission: To provide energy for the present and invest in our future

What makes Consolidated Edison's brand voice unique?

Consolidated Edison stands out through their power, new york, essential communication style. Their central brand tension, "Dark vs. Powered", shapes how they communicate across the Energy sector.

What language style does Consolidated Edison use?

Consolidated Edison uses workhorse language, with straightforward messaging, in statement-style sentences, using the present tense.