Dominion Energy Tone of Voice — New & Day

Tagline: "A New Day in Energy"

Industry: Utilities

Sector: Energy

How Dominion Energy Communicates

Dominion Energy frames the utility as turning a corner toward cleaner power. "A New Day in Energy" ties electricity and gas to a fresh, forward-looking chapter — reliable, sustainable, hopeful. The voice is renewing and steady, selling a familiar utility reinventing itself for what is next.

Tone Words

Dominion Energy's brand voice is defined by the following tone words: New, Day, Fresh.

Communication Style

Language Style: Renewing
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Dominion Energy Brand Story

Dominion Energy serves millions of customers in Virginia and surrounding states.

Brand Message

Mid-Atlantic utility leader

Brand Mission

To deliver sustainable and reliable energy

Brand Positioning

Core Concept: New beginning

Central Tension: Old vs. New

About Dominion Energy

Dominion Energy, Inc., commonly referred to as Dominion, is an American energy company headquartered in Richmond, Virginia that supplies electricity in parts of Virginia, North Carolina, and South Carolina and supplies natural gas to parts of Utah, Idaho and Wyoming, West Virginia, Ohio, Pennsylvania, North Carolina, South Carolina, and Georgia. Dominion also has generation facilities in Indiana, Illinois, Connecticut, and Rhode Island. The company acquired Questar Corporation in the Western United States, including parts of Utah and Wyoming, in September 2016. In January 2019, Dominion Energy completed its acquisition of SCANA Corporation.

Frequently Asked Questions About Dominion Energy

What is Dominion Energy's tone of voice?

Dominion Energy uses a new, day, fresh tone of voice. Their communication is renewing, typically using statement-style sentences in the present tense. Their tagline "A New Day in Energy" exemplifies this voice.

What is Dominion Energy's brand message?

Dominion Energy's core message: Mid-Atlantic utility leader Their mission: To deliver sustainable and reliable energy

What is Dominion Energy's slogan?

Dominion Energy's slogan is "A New Day in Energy". It carries their new, day, fresh voice.

What is Dominion Energy's mission?

Dominion Energy's mission: To deliver sustainable and reliable energy

What makes Dominion Energy's brand voice unique?

Dominion Energy stands out through their new, day, fresh communication style. Their central brand tension, "Old vs. New", shapes how they communicate across the Energy sector.

What language style does Dominion Energy use?

Dominion Energy uses renewing language, with imaginative messaging, in statement-style sentences, using the present tense.