Newell Brands Tone of Voice — Smart & Well-Designed
Tagline: "Design Smart. Live Well."
Industry: Consumer Products
Sector: Consumer Goods
How Newell Brands Communicates
Newell Brands ties its portfolio of products to smart, practical design. "Design Smart. Live Well." frames the company behind names like Sharpie and Rubbermaid around well-designed goods that make daily life better — smart, well-designed, practical. The voice is smart-design and sensible, selling the idea that thoughtful design in everyday things — pens, containers, gear — quietly improves how people live.
Tone Words
Newell Brands's brand voice is defined by the following tone words: Smart, Well-Designed, Practical.
Communication Style
- Language Style: Smart-design
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
Newell Brands Brand Story
Newell Brands operates an extensive portfolio including Rubbermaid, Sharpie, Graco, and Yankee Candle. The company's products span home, learning, outdoor, and baby categories, touching consumers throughout their daily lives. Newell's focus on iconic brands with strong market positions drives profitability across diverse categories. Innovation in design and functionality keeps legacy brands relevant for new generations of consumers.
Brand Message
Well-designed products for better living
Brand Mission
To make life better every day through our iconic brands
Brand Positioning
Core Concept: Smart living solutions
Central Tension: Portfolio vs. Focus
About Newell Brands
Newell Brands Inc. is an American conglomerate of consumer and commercial products. The company's brands and products include Rubbermaid storage/or waste disposal containers; home organization and reusable container products; Contigo and Bubba water bottles; Coleman outdoor products; writing instruments (Berol, Expo Markers, Paper Mate, Dymo, Mr. Sketch, Parker Pens, Sharpie, Reynolds, Prismacolor, Rotring, X-acto, Waterman) glue (Elmer's, Krazy Glue); children's products (Aprica, NUK, Tigex, Babysun, Baby Jogger and Graco); cookware and small appliances (Calphalon, Sunbeam, Rival, Crock-Pot; Holmes, FoodSaver, Oster, Osterizer, and Mr. Coffee) and fragrance products (Yankee Candle, Chesapeake Bay Candle, Millefiori Milano, and WoodWick). The company's global headquarters is in Atlanta.
Frequently Asked Questions About Newell Brands
What is Newell Brands's tone of voice?
Newell Brands uses a smart, well-designed, practical tone of voice. Their communication is smart-design, typically using command-style sentences in the present tense. Their tagline "Design Smart. Live Well." exemplifies this voice.
How does Newell Brands communicate with customers?
Newell Brands operates an extensive portfolio including Rubbermaid, Sharpie, Graco, and Yankee Candle. The company's products span home, learning, outdoor, and baby categories, touching consumers throughout their daily lives. Newell's focus on iconic brands with strong market positions drives profitability across diverse categories. Innovation in design and functionality keeps legacy brands relevant for new generations of consumers.
What is Newell Brands's brand message?
Newell Brands's core message: Well-designed products for better living Their mission: To make life better every day through our iconic brands
What is Newell Brands's slogan?
Newell Brands's slogan is "Design Smart. Live Well.". It carries their smart, well-designed, practical voice.
What is Newell Brands's mission?
Newell Brands's mission: To make life better every day through our iconic brands
What makes Newell Brands's brand voice unique?
Newell Brands stands out through their smart, well-designed, practical communication style. Their central brand tension, "Portfolio vs. Focus", shapes how they communicate across the Consumer Goods sector.
What language style does Newell Brands use?
Newell Brands uses smart-design language, with imaginative messaging, in command-style sentences, using the present tense.
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Compare Newell Brands
- Newell Brands vs Spectrum Brands tone of voice
- Newell Brands vs Tupperware tone of voice
- Newell Brands vs OXO tone of voice
- Newell Brands vs simplehuman tone of voice
- Newell Brands vs Method tone of voice
- Newell Brands vs Mrs. Meyer's Clean Day tone of voice
- Newell Brands vs Seventh Generation tone of voice
- Newell Brands vs Crest tone of voice