Newell Brands Tone of Voice — Smart & Well-Designed

Tagline: "Design Smart. Live Well."

Industry: Consumer Products

Sector: Consumer Goods

How Newell Brands Communicates

Newell Brands communicates with a smart, well-designed and practical voice using smart and practical language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Design Smart. Live Well.", captures this voice. The central tension in Newell Brands's communication is portfolio vs. focus, which shapes every message they craft. Their mission is to make life better every day through our iconic brands.

Tone Words

Newell Brands's brand voice is defined by the following tone words: Smart, Well-Designed, Practical.

Communication Style

  • Language Style: Smart and practical
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Newell Brands Brand Story

Newell Brands operates an extensive portfolio including Rubbermaid, Sharpie, Graco, and Yankee Candle. The company's products span home, learning, outdoor, and baby categories, touching consumers throughout their daily lives. Newell's focus on iconic brands with strong market positions drives profitability across diverse categories. Innovation in design and functionality keeps legacy brands relevant for new generations of consumers.

Brand Message

Well-designed products for better living

Brand Mission

To make life better every day through our iconic brands

Brand Positioning

Core Concept: Smart living solutions

Central Tension: Portfolio vs. Focus

About Newell Brands

Newell Brands Inc. is an American conglomerate of consumer and commercial products. The company's brands and products include Rubbermaid storage/or waste disposal containers; home organization and reusable container products; Contigo and Bubba water bottles; Coleman outdoor products; writing instruments (Berol, Expo Markers, Paper Mate, Dymo, Mr. Sketch, Parker Pens, Sharpie, Reynolds, Prismacolor, Rotring, X-acto, Waterman) glue (Elmer's, Krazy Glue); children's products (Aprica, NUK, Tigex, Babysun, Baby Jogger and Graco); cookware and small appliances (Calphalon, Sunbeam, Rival, Crock-Pot; Holmes, FoodSaver, Oster, Osterizer, and Mr. Coffee) and fragrance products (Yankee Candle, Chesapeake Bay Candle, Millefiori Milano, and WoodWick). The company's global headquarters is in Atlanta.

Frequently Asked Questions About Newell Brands

What is Newell Brands's tone of voice?

Newell Brands uses a smart, well-designed, practical tone of voice. Their communication is smart and practical, typically using command-style sentences in the present tense. Their tagline "Design Smart. Live Well." exemplifies this voice.

How does Newell Brands communicate with customers?

Newell Brands operates an extensive portfolio including Rubbermaid, Sharpie, Graco, and Yankee Candle. The company's products span home, learning, outdoor, and baby categories, touching consumers throughout their daily lives. Newell's focus on iconic brands with strong market positions drives profitability across diverse categories. Innovation in design and functionality keeps legacy brands relevant for new generations of consumers.

What is Newell Brands's brand message?

Newell Brands's core message: Well-designed products for better living Their mission: To make life better every day through our iconic brands

What is Newell Brands's slogan?

Newell Brands's slogan is "Design Smart. Live Well.". It carries their smart, well-designed, practical voice.

What is Newell Brands's mission?

Newell Brands's mission: To make life better every day through our iconic brands

What makes Newell Brands's brand voice unique?

Newell Brands stands out through their smart, well-designed, practical communication style. Their central brand tension, "Portfolio vs. Focus", shapes how they communicate across the Consumer Goods sector.

What language style does Newell Brands use?

Newell Brands uses smart and practical language, with figurative messaging, in command-style sentences, using the present tense.

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