Mondelez International Tone of Voice — Indulgent & Global
Tagline: "Snacking Made Right"
Industry: Snacks
Sector: Food & Beverage
How Mondelez International Communicates
Mondelez frames snacking as a small, justified pleasure. "Snacking Made Right" balances indulgence with a clear conscience — joyful, convenient, reassuring. The voice is feel-good and easy, giving you permission to enjoy the treat.
Tone Words
Mondelez International's brand voice is defined by the following tone words: Indulgent, Global, Mindful.
Communication Style
- Language Style: Feel-good
- Sentence Type: Statement
- Tense: Past
- Expression: Imaginative
Mondelez International Brand Story
Mondelez owns the world's most beloved snack brands including Oreo, Cadbury, Toblerone, and Ritz. The global snacking company was spun from Kraft Foods to focus on high-growth snacking categories. Mondelez's emphasis on portion control and better ingredients addresses health concerns while maintaining indulgence. Geographic diversity with strong emerging market positions provides growth beyond developed markets.
Brand Message
Indulgence that's done right
Brand Mission
To empower people to snack right
Brand Positioning
Core Concept: Better snacking
Central Tension: Indulgence vs. Wellness
About Mondelez International
Mondelēz International, Inc. ( MON-də-LEEZ) is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26.5 billion and operates in approximately 160 countries. It ranked No. 108 in the 2021 Fortune 500 list of the largest United States corporations by total revenue. The company has its origins as Kraft Foods Inc., which was founded in Chicago in 1923. The present enterprise has operated since 2012 when Kraft Foods Inc. was renamed Mondelez and retained its snack food business, while its North American grocery business was spun off to a new company called Kraft Foods Group, which 3 years later merged with Heinz to form Kraft Heinz. The name Mondelez is derived from the Latin word mundus ("world") and delez, a derivative of the word "delicious". Mondelez manufactures chocolate, cookies, biscuits, gum, confectionery, and powdered beverages. Mondelez International's portfolio includes several billion-dollar components, among them cookie, cracker, and candy brands TUC, Nabisco (manufacturers of Belvita, Chips Ahoy!, Oreo, Ritz, Triscuit, Wheat Thins, etc.), LU, Sour Patch Kids, Barny, and Peek Freans...
Frequently Asked Questions About Mondelez International
What is Mondelez International's tone of voice?
Mondelez International uses a indulgent, global, mindful tone of voice. Their communication is feel-good, typically using statement-style sentences in the past tense. Their tagline "Snacking Made Right" exemplifies this voice.
How does Mondelez International communicate with customers?
Mondelez owns the world's most beloved snack brands including Oreo, Cadbury, Toblerone, and Ritz. The global snacking company was spun from Kraft Foods to focus on high-growth snacking categories. Mondelez's emphasis on portion control and better ingredients addresses health concerns while maintaining indulgence. Geographic diversity with strong emerging market positions provides growth beyond developed markets.
What is Mondelez International's brand message?
Mondelez International's core message: Indulgence that's done right Their mission: To empower people to snack right
What is Mondelez International's slogan?
Mondelez International's slogan is "Snacking Made Right". It carries their indulgent, global, mindful voice.
What is Mondelez International's mission?
Mondelez International's mission: To empower people to snack right
What makes Mondelez International's brand voice unique?
Mondelez International stands out through their indulgent, global, mindful communication style. Their central brand tension, "Indulgence vs. Wellness", shapes how they communicate across the Food & Beverage sector.
What language style does Mondelez International use?
Mondelez International uses feel-good language, with imaginative messaging, in statement-style sentences, using the past tense.
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