Del Taco Tone of Voice — Fresh & Value

Tagline: "UnFreshing Believable"

Industry: Fast Food

Sector: Food & Beverage

How Del Taco Communicates

Del Taco communicates with a fresh and value voice using playful language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "UnFreshing Believable", captures this voice. The central tension in Del Taco's communication is fast vs. fresh, which shapes every message they craft. Their mission is to serve fresh, made-to-order mexican-american food.

Tone Words

Del Taco's brand voice is defined by the following tone words: Fresh, Value.

Communication Style

Language Style: Playful
Sentence Type: Statement
Tense: Present
Expression: Figurative

Del Taco Brand Story

Del Taco differentiates itself by preparing food fresh in-store, including hand-grated cheese and slow-cooked beans. The brand offers both Mexican and American menu items at accessible prices.

Brand Message

Fresh ingredients at fast food prices

Brand Mission

Serve fresh, made-to-order Mexican-American food

Brand Positioning

Core Concept: Fresh Mexican-American Fast Food

Central Tension: Fast vs. Fresh

About Del Taco

Del Taco Restaurants, Inc. is an American fast food restaurant chain focused on a variety of tacos, burritos, French fries, and burgers. Del Taco is led by Brand President Tom Rose, and is headquartered in Lake Forest, California. On December 6, 2021, Jack in the Box announced it was acquiring Del Taco for $12.51 per share. The acquisition was finalized in March 2022. Del Taco has approximately 595 locations in 18 US states.

Frequently Asked Questions About Del Taco

What is Del Taco's tone of voice?

Del Taco uses a fresh, value tone of voice. Their communication is playful, typically using statement-style sentences in the present tense. Their tagline "UnFreshing Believable" exemplifies this voice.

How does Del Taco communicate with customers?

Del Taco differentiates itself by preparing food fresh in-store, including hand-grated cheese and slow-cooked beans. The brand offers both Mexican and American menu items at accessible prices.

What is Del Taco's brand message?

Del Taco's core message: Fresh ingredients at fast food prices Their mission: Serve fresh, made-to-order Mexican-American food

What is Del Taco's slogan?

Del Taco's slogan is "UnFreshing Believable". It carries their fresh, value voice.

What is Del Taco's mission?

Del Taco's mission: Serve fresh, made-to-order Mexican-American food

What makes Del Taco's brand voice unique?

Del Taco stands out through their fresh, value communication style. Their central brand tension, "Fast vs. Fresh", shapes how they communicate across the Food & Beverage sector.

What language style does Del Taco use?

Del Taco uses playful language, with figurative messaging, in statement-style sentences, using the present tense.