Del Taco Tone of Voice — Fresh & Value
Tagline: "UnFreshing Believable"
Industry: Fast Food
Sector: Food & Beverage
How Del Taco Communicates
Del Taco leans on a groan-worthy pun. "UnFreshing Believable" pitches fresh ingredients at fast-food prices with a wink — fun, value-driven, casual. The voice is punny and upbeat, making a budget taco feel like a cheeky little win.
Tone Words
Del Taco's brand voice is defined by the following tone words: Fresh, Value.
Communication Style
- Language Style: Punny
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Del Taco Brand Story
Del Taco differentiates itself by preparing food fresh in-store, including hand-grated cheese and slow-cooked beans. The brand offers both Mexican and American menu items at accessible prices.
Brand Message
Fresh ingredients at fast food prices
Brand Mission
Serve fresh, made-to-order Mexican-American food
Brand Positioning
Core Concept: Fresh Mexican-American Fast Food
Central Tension: Fast vs. Fresh
About Del Taco
Del Taco Restaurants, Inc. is an American fast food restaurant chain focused on a variety of tacos, burritos, French fries, and burgers. Del Taco is led by Brand President Tom Rose, and is headquartered in Lake Forest, California. On December 6, 2021, Jack in the Box announced it was acquiring Del Taco for $12.51 per share. The acquisition was finalized in March 2022. Del Taco has approximately 595 locations in 18 US states.
Frequently Asked Questions About Del Taco
What is Del Taco's tone of voice?
Del Taco uses a fresh, value tone of voice. Their communication is punny, typically using statement-style sentences in the present tense. Their tagline "UnFreshing Believable" exemplifies this voice.
How does Del Taco communicate with customers?
Del Taco differentiates itself by preparing food fresh in-store, including hand-grated cheese and slow-cooked beans. The brand offers both Mexican and American menu items at accessible prices.
What is Del Taco's brand message?
Del Taco's core message: Fresh ingredients at fast food prices Their mission: Serve fresh, made-to-order Mexican-American food
What is Del Taco's slogan?
Del Taco's slogan is "UnFreshing Believable". It carries their fresh, value voice.
What is Del Taco's mission?
Del Taco's mission: Serve fresh, made-to-order Mexican-American food
What makes Del Taco's brand voice unique?
Del Taco stands out through their fresh, value communication style. Their central brand tension, "Fast vs. Fresh", shapes how they communicate across the Food & Beverage sector.
What language style does Del Taco use?
Del Taco uses punny language, with imaginative messaging, in statement-style sentences, using the present tense.
More Food & Beverage brand voices
- White Castle tone of voice
- Zaxbys tone of voice
- Bojangles tone of voice
- Tim Hortons tone of voice
- Costa Coffee tone of voice
- Lavazza tone of voice
- illy tone of voice
- Dr Pepper tone of voice
- Gatorade tone of voice
- LaCroix tone of voice
- FIJI Water tone of voice
- evian tone of voice
- San Pellegrino tone of voice
- Perrier tone of voice
- Quaker tone of voice
- Cheerios tone of voice
- Lucky Charms tone of voice
- Frosted Flakes tone of voice
- Froot Loops tone of voice
- Nature Valley tone of voice
- Clif Bar tone of voice
- M&Ms tone of voice
- Snickers tone of voice
- Twix tone of voice